The category has moved in some unexpected directions, but ultimately, consumers are demanding products that fit naturally into their lifestyles, are convenient and taste good.
“Big Game” James Worthy is an NCAA champion, 3-time NBA champion, Most Valuable Player with the Los Angeles Lakers, philanthropist and a TV host, analyst for Time Warner Cable SportsNet and spokesperson for Rushmore Essentials (RE) Brands.
Keep claims simple and write them in a manner that assumes your product helps to support a normal structure/function of the body, rather than trying to correct an abnormal condition.