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    Products

    KIND Launches Gluten-Free Healthy Grains Bars

    ...

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    07.19.13
    KIND Healthy Snacks, New York, NY, has entered a new category of snacks with KIND Healthy Grains Bars, a line of chewy with a crunch granola bars made from five super grains mixed with tasty ingredients like pumpkin seeds, toasted coconut flakes, dark chocolate chunks, and more. Each KIND Healthy Grains bar packs one full serving of 100% whole grains — a key source of fiber and protein — which help to keep you fuller, longer.
     
    “We created KIND Healthy Grains Bars with KIND’s ‘and’ philosophy top of mind,” says KIND’s Founder and CEO, Daniel Lubetzky. “We felt that most granola bars require people to choose between a crunchy or chewy texture or to sacrifice nutritional value for awesome flavor. We wanted to develop a more complete granola bar that allows people to have it all.”
     
    Each KIND Healthy Grains bar contains 19-22 grams of whole grains (amaranth, quinoa, millet, buckwheat, and gluten-free oats) and is available in the following five tasty varieties:
     
    ·         Dark Chocolate Chunk: Made from whole grains coated with dark chocolate and real dark chocolate chunks.
    ·         Peanut Butter Dark Chocolate: Made from real dark chocolate and roasted peanuts.
    ·         Oats & Honey with Toasted Coconut: Featuring real ingredients like gluten-free oats sweetened with honey and toasted coconut flakes.
    ·         Maple Pumpkin Seeds with Sea Salt: Real maple syrup and sea salt roasted pumpkin seeds.
    ·         Vanilla Blueberry: Containing all natural ingredients like blueberries and vanilla.
     
    Recognizing trending conversations across social media about granola bar-induced sticky fingers and crumbs in computer keyboards, KIND chose to make texture a focus when designing the new line’s chewy-with-a-crunch consistency. “The integrity of our snacks is important to us; you should be able to bite into a bar and enjoy it without having a mess on your hands or in your lap,” comments KIND’s senior vice president of marketing, Marc de Grandpre.
     
    KIND also honed in on the fact that only 3.7% of offerings within the granola bar category were gluten-free — despite the fact that up to one-quarter of all consumers report that they are looking for gluten-free foods, according to a recentUSA Today survey. With this in mind, KIND sourced premium gluten-free whole grains like amaranth and quinoa, along with oats that are verified free from gluten contamination, so that KIND Healthy Grains Bars can serve as a tasty and healthy snack option for the rising number of people who experience gluten-sensitivity.
     
    Like all Kind snacks, KIND Healthy Grains Bars are all natural, gluten free, low glycemic, non-GMO and low in sodium.
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