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    Industry News

    Nutrition 21 Announces Joint Distribution & Co-promotion Agreement with Glanbia

    ...

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    04.29.13
    Nutrition 21, LLC, Purchase, NY, a leading developer and marketer of nutritional ingredients whose health benefits are substantiated by extensive clinical research, announced a distribution and co-promotion agreement with Glanbia Nutritionals (NA), Inc., Kilkenny, Ireland, a global ingredient and nutritional premix company. As exclusive distributor, Glanbia’s sales organization will co-market, with Nutrition 21, Chromax chromium picolinate, Selenomax high selenium yeast, SelenoPure L-selenomethionine and Zinmax zinc picolinate, in North America to the food, beverage and dietary supplement industries.
     
    “As an innovative ingredient with impressive scientific support, Chromax chromium picolinate is an excellent addition to our current product line,” said Richard Hazel, CEO of Glanbia Nutritionals. “We are excited to work with Nutrition 21 to increase their current market presence and to add Chromax chromium picolinate and other Nutrition 21 ingredients to our ingredient portfolio.”
     
    Commenting on the announcement, Michael Satow, CEO of Nutrition 21, stated, "We are enthusiastic about the future commercial impact of this relationship. Glanbia’s superb sales, marketing and R&D teams make them the ideal partner for Nutrition 21. Our combined sales force will number over 20 industry-astute professionals. Among other things, we look forward to promoting our recent Chromax GRAS affirmation at doses up to 2000 mcg of chromium per day.”  
     
    Chromax chromium picolinate is used to formulate products positioned to address many health and lifestyle issues, such as cognitive function, weight management, food cravings, mood and support for healthy glucose metabolism. “With more than 43 human clinical studies in 2300+ human subjects and more than 20 active and pending compositions of matter and use patents, Chromax, made in the U.S., is the only form of clinically efficacious dietary chromium that has been reviewed for safety and allowed for marketing by regulatory governing bodies in the US, EU and Canada,” said James Komorowski, MS, CNS, VP Scientific and Regulatory Affairs, Nutrition 21.
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