06.03.13
Fruit’s role in consumers’ diets is evolving from a traditional snack or juice and is becoming key to buyers seeking good health, new flavors or an artisan experience. Beyond the natural, nutritious and flavorful qualities of fruit, both its versatility and important cultural role make it a uniquely attractive vehicle for food and beverage advances on multiple fronts, according to Fresh Takes on Fruit: Culinary Trend Mapping Report, a joint publication of the San Francisco, CA-based strategic food and beverage agency CCD Innovation and market research publisher Packaged Facts, Rockville, MD.
The new report features strategic insights to guide food industry players on tapping into trends to innovate around fruit. For those taking an artisanal approach to fruit, such as preserves and natural beverages of all kinds, the report suggests exploring seasonal and regional fruit varieties. The analysis also found that those addressing Latino or Asian audiences should not only leverage tropical fruits, but also consider that today’s adventurous eaters are also seeking out new fruit experiences. Likewise, tropical takes on fruit-based American classics can capture the imagination of multicultural consumers. And, of course, outstanding nutritional profiles seal the deal for consumers of all ages.
The new report features strategic insights to guide food industry players on tapping into trends to innovate around fruit. For those taking an artisanal approach to fruit, such as preserves and natural beverages of all kinds, the report suggests exploring seasonal and regional fruit varieties. The analysis also found that those addressing Latino or Asian audiences should not only leverage tropical fruits, but also consider that today’s adventurous eaters are also seeking out new fruit experiences. Likewise, tropical takes on fruit-based American classics can capture the imagination of multicultural consumers. And, of course, outstanding nutritional profiles seal the deal for consumers of all ages.
