• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand

    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Elects New Board Officers for 2023

    Aspire Hires Darrec Jones as VP of Business Development

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected

    CRN Announces Promotions and Welcomes New Staff Member
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Balchem Discusses Growth Trajectory for Portfolio of Specialty Ingredients in Key Markets

    GOED Elects New Board Officers for 2023

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Balchem Discusses Growth Trajectory for Portfolio of Specialty Ingredients in Key Markets

    Innovation in Nutraceuticals: Dose Forms and Application Science Help Meet Consumer Demand

    Aspire Hires Darrec Jones as VP of Business Development

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Balchem Discusses Growth Trajectory for Portfolio of Specialty Ingredients in Key Markets

    Lallemand Health Solutions Debuts Organic Saccharomyces Boulardii Probiotic Yeast

    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women

    Quercetin Ingredient Linked to Improved COVID-19 Recovery: Study

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    KLK OLEO

    Gencor

    BGG Americas, Inc.

    JRS Pharma
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Verdure Sciences

    KLK OLEO

    Gencor

    BGG Americas, Inc.

    JRS Pharma
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    TrendSense

    Getting Ahead of the Curve: Nutrition, Eye Health & Vision

    The nutritional eye health/vision market is set to explode and it’s already on a roll.

    Getting Ahead of the Curve: Nutrition, Eye Health & Vision
    Getting Ahead of the Curve: Nutrition, Eye Health & Vision
    Getting Ahead of the Curve: Nutrition, Eye Health & Vision
    Getting Ahead of the Curve: Nutrition, Eye Health & Vision

    DOWNLOAD

    Related Content
    • All Eyes on Vision Health
    • Nutrameltz Launches Delivery Technology in North America
    • Animal Study Finds Dry Eye Benefits for Capsanthin Ingredient
    • Zinc Will Be In High Demand This Winter, According to Supplier
    • Global Innovation Tracker Marks Return of ‘What’s Next’ Research Treks
    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc.05.01.13
    Among conditions that U.S. consumers are very/extremely concerned about, eye health ranks 4th; globally it is among the top five health concerns, according to the 2013 HealthFocus International Trend report. 

    Sales of eye health supplements reached $419 million in 2012, up 6% according to Nutrition Business Journal (NBJ). Among the 59% of adults who are taking dietary supplements, 7% use a supplement for eye health, according to Multi-Sponsor Surveys “2011 Gallup Study of U.S. Eye Health.”

    In the mass market multivitamin category, eye supplements were second only to Centrum Silver and Flintstones as top sellers. Leader Bausch & Lomb’s PreserVision and Ocuvite brands posted Food/Drug/Mass sales of $80 million for the year ended 6/10/12, +14% vs. 2011, according to IRI.

    However, the biggest opportunity may well lie with foods and beverages. While only 11% of grocery shoppers bought a food/beverage for eye health benefits last year, 77% strongly/somewhat agreed that eye health had an influence on their food purchase decisions, which is 29% above the average for condition-specific foods, according to Packaged Facts’ 2012 “Targeted Health & Wellness Foods and Beverages.” 

    Nearly half (49%) of adults are aware of nutrients that can be helpful in promoting eye health or preventing eye health problems. However, unaided, while 42% associated vitamins in general with eye health, only 23% cited vitamin A or beta-carotene, 19% antioxidant vitamins, 19% B vitamins, 13% vitamin C, 13% lutein, and 11% omega 3s/fish oil or minerals, Gallup reported.

    The National Institutes of Health’s National Eye Institute (NEI) Age-Related Eye Disease Study 2 (AREDS 2) is expected to be released in 2013. AREDS 1, released in 2001, confirmed that consumption of high-dose antioxidants (vitamins C, E, beta-carotene, zinc and copper) reduced the risk of progression of age-related macular degeneration (AMD) by 25% and the risk of moderate vision loss by 19%. The AREDS 2 study includes these five antioxidants from AREDS 1 plus lutein, zeaxanthin and omega 3 fatty acids DHA and EPA.

    Those experiencing any eye disease or trying to reduce the risk of age-related diseases are significantly more likely to use eye health supplements, according to Gallup. With 107 million Americans now over age 50, products that help to prevent AMD, glaucoma and cataracts will have strong appeal.

    With 40 million contact lens wearers in the U.S., preventing infection is an important new segment, as is night blindness, dry eye and computer eye strain. New 2012-13 NEI findings revealed that targeting cholesterol buildup in the eye may slow age-related vision loss, that the immune system may play a central role in AMD, and there is a sharp rise in diabetic eye disease, creating other high potential areas of opportunity. 



    Market Potential
    According to Sloan Trends’ TrendSense, while vision/eye itself is of “Mega” market status, nutrition as related to vision/eye health is projected to become a mass market opportunity in 2013. Most important, it is just crossing the Medical Threshold, which signals the beginning of a long-term sustainable trend. 

    Antioxidants remain the most marketable nutritional ingredient in the vision/eye health sector and are highly likely to become a mainstream market opportunity in the near future. Antioxidants/eye health has been a strong and highly marketable concept in the health foods/specialty channel throughout the decade, flirting with becoming a mainstream market in 2007-09 when phytochemicals were mainstreaming. However, a subsequent lack of publicity/promotion for antioxidants, along with well-publicized Warning Letters from FDA for non-compliant health claims and reports questioning the effectiveness of antioxidant supplements have caused this class of nutrients to lose momentum during 2010-12.

    With only 23% of consumers connecting vitamin A/beta-carotene to eye health, 13% lutein and 11% minerals or omega 3s/fish oil, per Gallup, it is not surprising that these ingredients remain low in terms of their individual marketability for eye health. More than one-third of Baby Boomers, the key eye health target, were not aware of lutein, according to Virginia Dare’s 2012 Boomer Health Study.

    Serious eye conditions (e.g., glaucoma and cataracts) are much larger markets today than in the past. According to Gallup, 3% of all adults are currently taking omega 3/fish oil at least in part for eye health benefits, 2% multivitamins with lutein, 2% antioxidants, 2% multivitamins formulated for eye health, 2%, multivitamins with omega 3s, 1% lutein or zeaxanthin and < 1% AREDS supplements (net). In contrast, the percentage of those that have any eye disease taking these supplements is nearly double, respectively, 7%, 5%, 4%, 4%, 3%, 2% and 1%.

    Growth Opportunities
  • Eye health is very important to 53% of Boomers (important to 31%), more than double those concerned with osteoporosis, and 21% higher than cancer (Virginia Dare); 52% of Boomers are interested in buying foods/drinks for eye health (Virginia Dare/Packaged Facts).

  • Eye health ranks 8th among parents’ health concerns for their kids; one in four children face some sort of eye/vision issue (HealthFocus).

  • Over the past two years, consumer awareness of specialty ingredients for eye health jumped 9%, 5% for lutein and only 1% for omega 3/fish oil and lycopene in 2012 (Gallup).

  • 24.4 million under age 40 have cataracts; 7.7 million diabetic retinopathy; 7 million are at substantial risk of AMD; 2.7 million glaucoma; and 2.2 million under age 50 AMD (NIE, 2012).

  • 9 in 10 women under age 35 are concerned their vision is getting worse as they age. 34 million under age 40 are nearsighted; 14 million farsighted; 143 million adults wear prescription eyewear (64%) (Johnson & Johnson/NIE).

  • “Dr. Recommended” is an important package claim in the vision area; ophthalmologists are the most visited physicians by those aged 50+ and represent a potentially strong practitioner sales sector (Packaged Facts, 2011).

  • The World Health Organization (WHO) estimated that 269 million people worldwide suffer from vision impairment, excluding blindness.

  • Functional Foods & Beverages
    About half of grocery shoppers agree strongly/somewhat that they’re willing to pay more for grocery products with eye health benefits, +24% above the average for condition specific foods, according to Packaged Facts.

    Naturally functional eye-health promoting foods (e.g., Green Giant’s Healthy Vision vegetable blend) or blended beverages are a very strong direction applicable to a wide variety of applications, from soups to juices.

    Dietary Supplements
    Half of supplement users say supplements are important to eye/vision health, according to Packaged Facts. Clearly, due to the relatively low awareness of the relationship between many of the most effective eye health nutritional ingredients, combination supplements stressing their antioxidant properties will have the highest appeal as well as supplements directed at preventing/improving serious eye conditions.

    Children’s eye health is also an opportunity for supplements. The children’s supplement segment registered stronger than usual overall growth, up 12% in the mass market for the year ended 6/10/12, according to Packaged Facts.
    Dr. A. Elizabeth Sloan and Dr. Catherine Adams Hutt are president and chief scientific and regulatory officer, respectively, of Sloan Trends, Inc., Escondido, CA, a 20-year-old consulting firm that offers trend interpretation/predictions; identifies emerging high potential opportunities; and provides strategic counsel on issues and regulatory claims guidance for food/beverage, supplement and pharmaceutical marketers. For more information: E-mail: lizsloan@sloantrend.com; Website: www.sloantrend.com.
    Related Searches
    • Dietary Supplements
    • Health
    • Diabetic Retinopathy
    • Beverages
    Related Knowledge Center
    • Minerals
    • Research
    • Antioxidants
    • Vitamins
    • Healthcare Trends
    • Eye Health
    • Quality & Safety
    • Functional Foods & Beverages
    • Fatty Acids
    Suggested For You
    All Eyes on Vision Health All Eyes on Vision Health
    Nutrameltz Launches Delivery Technology in North America Nutrameltz Launches Delivery Technology in North America
    Animal Study Finds Dry Eye Benefits for Capsanthin Ingredient Animal Study Finds Dry Eye Benefits for Capsanthin Ingredient
    Zinc Will Be In High Demand This Winter, According to Supplier Zinc Will Be In High Demand This Winter, According to Supplier
    Global Innovation Tracker Marks Return of ‘What’s Next’ Research Treks Global Innovation Tracker Marks Return of ‘What’s Next’ Research Treks
    NIH Study Confirms Superior Benefit of AREDS2 Formula for Eye Health NIH Study Confirms Superior Benefit of AREDS2 Formula for Eye Health
    Alpha-Carotene and Lutein Linked to Eye Health Benefits in Postpartum Women Alpha-Carotene and Lutein Linked to Eye Health Benefits in Postpartum Women
    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Prinova to Launch Enduracarb at Vitafoods Europe Prinova to Launch Enduracarb at Vitafoods Europe
    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions
    ICYMI: What People Were Reading on NutraceuticalsWorld.com in March 2022 ICYMI: What People Were Reading on NutraceuticalsWorld.com in March 2022
    The Importance of Three Macular Carotenoids for Eye Health & Visual Performance The Importance of Three Macular Carotenoids for Eye Health & Visual Performance
    A Deeper Dive into the World of Postbiotics A Deeper Dive into the World of Postbiotics
    Boosting the Brain to Address Modern Health Demands Boosting the Brain to Address Modern Health Demands
    Women’s Health and Nutrition Research: Part 2 Women’s Health and Nutrition Research: Part 2

    Related Features

    • Antioxidants | Dietary Supplements | Eye Health | Healthcare Trends | Herbs & Botanicals
      All Eyes on Vision Health

      All Eyes on Vision Health

      Nutrition solutions are targeting unique challenges to eye health from the blue light of ubiquitous screens.
      By Sean Moloughney, Editor 01.20.23

    • Breaking News | Delivery & Dosage Technologies | Dietary Supplements | Flavors & Colors | Products
      Nutrameltz Launches Delivery Technology in North America

      Nutrameltz Launches Delivery Technology in North America

      The new melts allow for bioactives to be absorbed in the mouth.
      11.07.22

    • Antioxidants | Breaking News | Dietary Supplements | Eye Health | Research | Research News
      Animal Study Finds Dry Eye Benefits for Capsanthin Ingredient

      Animal Study Finds Dry Eye Benefits for Capsanthin Ingredient

      Unibar’s CapsiClear ingredient was reported to reduce corneal inflammation, intraocular pressure, and improve tear regeneration in an animal model.
      10.06.22


    • Breaking News | Consumer Trends | Dietary Supplements | Immune Function | Minerals | Supplier News
      Zinc Will Be In High Demand This Winter, According to Supplier

      Zinc Will Be In High Demand This Winter, According to Supplier

      Gadot Biochemical Industries is preparing to fulfill the product pipeline for the upcoming season when immune support products will be sought after.
      09.26.22

    • Breaking News | Industry & Market News | World Markets
      Global Innovation Tracker Marks Return of ‘What’s Next’ Research Treks

      Global Innovation Tracker Marks Return of ‘What’s Next’ Research Treks

      In September, Marguerite La Corte will travel to Brazil and LATAM to uncover intel based on actual field research.
      06.07.22

    Loading, Please Wait..
    Trending
    • Vitamin D Supplementation Reduces Risk Of Dynapenia
    • NOW Switches To Bottles Made From 100% Post-Consumer Recycled Resin
    • Study Examines Vitamin K2 Content In Cheese
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    Breaking News
    • GOED Elects New Board Officers for 2023
    • Aspire Hires Darrec Jones as VP of Business Development
    • Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    • BAPP Paper Reviews Common Adulteration Practices Which Go Undetected
    • CRN Announces Promotions and Welcomes New Staff Member
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    GOED Elects New Board Officers for 2023
    Aspire Hires Darrec Jones as VP of Business Development
    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    Coatings World

    Latest Breaking News From Coatings World

    PPG Completes COLORFUL COMMUNITIES Project in Denmark
    10 Partners of the Automotive Industry Form JV, Cofinity-X
    BASF Recognized as Top Company for Supplier Diversity
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Aspivix's Carevix Cervical Stabilizer Gains FDA OK
    Apyx Medical Submits 510(k) App for Renuvion APR Handpiece
    LivaNova Releases SenTiva DUO VNS for Drug-Resistant Epilepsy
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bionova Expansion Project to Quadruple GMP Biologics Manufacturing Capacity
    Steriline Provides Fill-Finish Solution for Berkshire Sterile Manufacturing
    Merck Revenues up 22% for the Year to $59.3B
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Mielle Unveils Haircare Bundles Inspired by Amazon Original Series Harlem
    Kering Appoints Former L’Oréal and Estée Lauder Exec as CEO of Kering Beauté
    Paco Rabanne, Fashion & Perfume Designer, Dies
    Happi

    Latest Breaking News From Happi

    Ariana Grande Agrees to Purchase Assets Tied to REM Beauty from Forma Brands
    Elf Cosmetics Grows Net Sales By 49% in Q3
    Sally Beauty Holdings Reports Net Sales of $957 Million in Q1 Results
    Ink World

    Latest Breaking News From Ink World

    Roland DGA Announces Key Changes to Leadership Team
    Ball Reports 2022 Results
    3D Printing Materials Market Worth $7.9 Billion by 2027: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Polytag develops new UV tag reading technology
    Enterprise Print Group adds Screen Truepress Jet L350UV SAI E
    Rotocon announces wine label design competition
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Kimberly-Clark Supports Period Poverty Initiative in Australia
    Suominen Reports Q4, Full Year Results
    Qvin Menstrual Blood Diagnostic Device Receives FDA Approval in Thailand
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Toetal Solutions Secures $1.8 Million in New Financing
    Adrian Tyndall Joins Axogen's Board of Directors
    ADSM-Synchro Medical Acquired by Tyber Medical
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Zebra Provides East West Shrine Bowl with RFID Tracking Technology
    AAAS Elects Three ORNL Scientists as Fellows
    Flex Recognized as One of Fortune World’s Most Admired Companies 2023

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login