04.01.13
About a third of U.S. adults say they want to cut down the amount of gluten they consume, or are looking to adopt entirely gluten-free diets, according to a recent report from the NPD Group, a global information company. NPD’s Dieting Monitor, which tracks top-of-mind dieting and nutrition-related issues on a bi-weekly basis, reported that 30% of adults claimed to be cutting down on gluten or avoiding it completely in January 2013.
Interest in gluten-free menu items at restaurants is also growing. In NPD’s CREST foodservice market research, which tracks how consumers use restaurants, consumers were asked if they ordered something off the menu that was listed as high protein, whole grain, sugar-free or described in another way. The incidence of consumers ordering food described on the menu as gluten-free or wheat-free has grown over time and is now more than double what it was four years ago—accounting for more than 200 million restaurant visits in the past year.
Interest in gluten-free menu items at restaurants is also growing. In NPD’s CREST foodservice market research, which tracks how consumers use restaurants, consumers were asked if they ordered something off the menu that was listed as high protein, whole grain, sugar-free or described in another way. The incidence of consumers ordering food described on the menu as gluten-free or wheat-free has grown over time and is now more than double what it was four years ago—accounting for more than 200 million restaurant visits in the past year.