03.01.13
The role of sports nutrition products has witnessed a paradigm shift from “muscle building” to one that promotes wellness and disease prevention, according to “Sports and Fitness Nutrition Foods and Drinks: A Global Strategic Business Report” by San Jose, CA-based Global Industry Analysts, Inc. A fitness-crazy generation and the good-health image of sports drinks are factors driving growth in sports/energy drinks and sports/energy bars segments. Additionally, sports beverages are increasingly being used as refreshment drinks, which are further fuelling demand for these products in the marketplace. Presently, sports and energy bars are one of the fastest growing segments. Consumers who are on the move, or are too busy to have a proper meal, are now more inclined to consume sports and energy bars as healthy food alternatives.
However, gloomy economic conditions are likely to reduce consumer spending and turn purchasing habits toward cheaper and economical alternatives. Further, financial shortfalls of suppliers and customers are likely to delay product introductions and aggravate inventory challenges.
However, gloomy economic conditions are likely to reduce consumer spending and turn purchasing habits toward cheaper and economical alternatives. Further, financial shortfalls of suppliers and customers are likely to delay product introductions and aggravate inventory challenges.
