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Following double-digit annual sales gains in years past, growth in the U.S. market for supplemental pet nutrition products is moderating, according to “Pet Supplements and Nutraceutical Treats in the U.S.,” a report from Rockville, MD-based Packaged Facts. Therefore, marketers will need to work harder to remain relevant.
Packaged Facts estimated total U.S. retail sales of pet supplements and nutraceutical treats at $1.3 billion in 2012. Sales growth stalled in 2010 as the recession took hold and held on, a slow-down attributable almost entirely to a downturn on the equine supplements side. Nonetheless, the environment is increasingly competitive across the pet nutrition market, particularly with the growing sophistication of specialty nutrition and condition-specific pet food formulas.
Packaged Facts estimated total U.S. retail sales of pet supplements and nutraceutical treats at $1.3 billion in 2012. Sales growth stalled in 2010 as the recession took hold and held on, a slow-down attributable almost entirely to a downturn on the equine supplements side. Nonetheless, the environment is increasingly competitive across the pet nutrition market, particularly with the growing sophistication of specialty nutrition and condition-specific pet food formulas.