Ganeden Biotech, Cleveland, OH, and P.L. Thomas, Morristown, NJ, are partnering to accelerate the expansion of Ganeden's proprietary and patented GanedenBC30 probiotic in the U.S. food and beverage market. PLT will utilize its technical sales and marketing expertise in the food industry to complement the strong debut GanedenBC30 has made with use in milk, ice cream, baked goods, teas and numerous items. Ganeden’s investment in the regulatory approval process of their probiotic strain is something they believe will assure potential clients to the product’s safety and efficacy. With this partnership, PLT and Ganeden will formulate appropriate prototypes and on-the-shelf comparable products for clients, as well as provide product testing support.
Mike Bush, vice president, Sales and Marketing at Ganeden Labs said, "We have had a long standing relationship with PL Thomas and we are pleased to see them redoubling their efforts to promote GanedenBC30 to the masses and expand into food applications that allow consumers to consume this beneficial probiotic in product formats they already enjoy every day."