01.01.13
Greenwich, CT-based Brynwood Partners VI L.P. has sold Balance Bar Company, Valhalla, NY, to NBTY, Inc., a leader in vitamins, supplements and sports nutrition products, and a portfolio company of The Carlyle Group. The transaction value was about $78 million, according to a report in the Wall Street Journal.
Balance Bar, founded in 1992 and acquired by Brynwood VI from Kraft Foods, Inc. in 2009, is one of the leading brands in the high growth $1 billion nutrition/energy bar category. The acquisition complements NBTY’s existing bar brands MET-Rx and Pure Protein, and the company said it plans to expand the brand’s flavor variety and retail reach.
“We are delighted to announce the divestiture of Balance Bar, which was our first investment in our most recent fund, Brynwood VI,” said Hendrik J. Hartong III, chairman, Balance Bar, and senior managing partner, Brynwood Partners. “We are grateful to all of the Balance Bar employees for their hard work and dedication to the business. We wish NBTY continued success with this great brand.”
Balance Bar, founded in 1992 and acquired by Brynwood VI from Kraft Foods, Inc. in 2009, is one of the leading brands in the high growth $1 billion nutrition/energy bar category. The acquisition complements NBTY’s existing bar brands MET-Rx and Pure Protein, and the company said it plans to expand the brand’s flavor variety and retail reach.
“We are delighted to announce the divestiture of Balance Bar, which was our first investment in our most recent fund, Brynwood VI,” said Hendrik J. Hartong III, chairman, Balance Bar, and senior managing partner, Brynwood Partners. “We are grateful to all of the Balance Bar employees for their hard work and dedication to the business. We wish NBTY continued success with this great brand.”