Vitacost.com, Inc., Boca Raton, FL, has launched a new line of whole food dietary supplements targeting customers concerned about genetically modified organisms (GMOs). Vitacost Whole Food products are made from real, identifiable whole food ingredients including fresh fruits and vegetables, full-spectrum herbs and superfoods to supply nutrients in their most authentic and recognizable forms for easy absorption by the body. The products are 100% vegetarian, made with non-GMO ingredients, free of artificial colors, flavors and preservatives and use no chemical fillers, binders or stearates. The current Vitacost Whole Food line includes a Men’s Multi-Vitamin, Women’s Multi-Vitamin, B-Complex, Organic Wheat Grass Powder and Yaeyama. An expanded rollout is expected in 2013.