In effort to support the expansion of its health sciences nutraceutical brand platform, Cardium Therapeutics’ MedPodium operating unit has acquired the assets, business and product portfolio of To Go Brands. Privately-held To Go Brands has introduced products in a number of food, drug and mass channel retailers, and the company recorded revenues of approximately $1.7 million for the first six months of 2012.
To Go Brands develops, markets and sells a portfolio of more than 25 products, including nutraceutical powder mixes, supplements and chews to support healthy lifestyles. The product line includes antioxidant-rich drink mixes in convenient stick packs that are designed to pour directly into a water bottle, as well as mix packages for home use and capsule-based dietary supplements, including Trim Energy Green Coffee Bean, which supports healthy weight loss.
“Our acquisition of To Go Brands is focused on building Cardium’s MedPodium in-house brand platform and health sciences business,” stated Christopher Reinhard, CEO of Cardium. “To Go Brands have an established brand, a portfolio of marketed products, established logistics and distribution capabilities, a website e-commerce platform, and an experienced management team with key contacts and a track record of developing and placing new and innovative health and nutraceutical products into the mass, food and drug retail channels. To Go Brands will coordinate Cardium’s health sciences brand platform, including the MedPodium Nutra-Apps product line, as well as our strategic investment in SourceOne Global Partners, a leading supplier of science-based ingredients and proprietary formulas to the national supplement and functional food and beverage industries.