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    Features

    Australasia (Australia & New Zealand): Weathering the Storm

    The markets for vitamins and dietary supplements are growing about 7% and 6%, respectively.

    Paul Altaffer, Product and Business Development, RFI Ingredients, & Grant Washington-Smith11.01.12
    When the Australian and New Zealand markets were last reviewed in 2010, it had been predicted that times would likely get tougher for the economies of both these countries; and while that has been partly correct, they have both continued to demonstrate small but positive economic growth.
     
    The major barrier to greater economic prosperity has been the relative strength of both the Australian and the New Zealand dollar, which makes export revenue more challenging as their respective dollars reach record highs against all international trading partners. This is good news for both U.S. and European manufacturers that are either exporting or planning to export to Australia or New Zealand because their products should be very competitive with the locally manufactured products. This trend will likely continue for U.S. manufacturers if the U.S. Federal Reserve undertakes a further round of quantitative easing (economic management using monetary policy) as this is likely to maintain these abnormally high values in the Australian and New Zealand dollar well into 2013-14.         
     

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