Lisa Olivo, Associate Editor10.01.12
Digestive health is a huge concern for consumers—and with good reason. The American Gastroenterological Association reports that nearly half of all Americans experience digestive issues that impact their sleep patterns, exercise and participation in recreational and social activities.1
“As consumers’ lives become increasingly hectic, and they are eating quickly and on the go, and perhaps not making healthy choices, their need for good digestion becomes even more important,” explained Angela Ubalde, natural product specialist at SPINS, Schaumburg, IL.
As a result, the market for digestive enzymes is alive and well, and growing in double-digits. Compared to a year ago, SPINS says the market for Digestive Aids & Enzymes is up 12% in natural food stores and food/drug/mass channels combined to $706 million (excluding Whole Foods and Wal-Mart sales). In the natural channel, the market grew 11% to $106 million, while in the food/drug/mass channel sales grew more than 12% to nearly $600 million (see Table 1). Within this broader category, "miscellaneous enzyme products and digestive formu
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