08.17.12
According to the most recent NMI Health and Wellness Study, Generation Y consumers (those born between 1977 and 2002) believe in the benefits of, and are willing to pay a premium for, functional foods. The study also indicates that most consumers are using functional foods, with Gen Y reporting greater increased usage compared to the total. To that end, Cargill announced an opportunity for food and beverage formulators to use glucosamine in products targeted to Generation Y. This opportunity is based on recent consumer studies about functional foods and glucosamine from the Natural Health Institute (NHI), and new science being conducted at The Scripps Research Institute in La Jolla, CA, regarding glucosamine’s role in maintaining joint health.
