Lisa Olivo, Associate Editor09.01.12
In today’s fast-paced world, it seems we’re all under constant pressure just to keep up. With continued economic downfalls, growing financial hardships, environmental deterioration and new super viruses lurking in the distance, each of us is bombarded daily by anxiety, toxins, dangerous pathogens and overwhelming personal and professional demands. Given these developments, it’s no wonder immune support has become such an important focus for consumers.
Earlier this year, David Sprinkle, publisher, Packaged Facts, New York, NY, discussed a new report—“Targeted Health & Wellness Foods and Beverages”—in an interview with Nutraceuticals World. During this conversation, he said immune support is poised for significant growth. “Interest in healthy immunity has soared as consumers increasingly recognize its role in everything from reducing risk of illness and chronic disease to staving off the cosmetic signs of aging. Antioxidant powerhouses such as superfruits and tea extracts currently predominate in immune-boosting foods and beverages, but expect more novel formulations and evidence-backed products in
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