• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Kensing Acquires Vitae Naturals

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Nutrition21, LLC

    Xsto Solutions

    Bioactive Resources

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Nutrition21, LLC

    Xsto Solutions

    Bioactive Resources

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Industry News

    Gluten-Free Market Continues Rapid Growth

    Reports indicate opportunities for long-term success.

    Related CONTENT
    • Focus on Health Compels Brands to Reduce Sugar with Reformulated Foods and Beverages
    • Getting Ahead of the Curve: Sleep
    • Focus on Plant-Based Protein
    • Nearly Half of Americans Look for Vitamins & Minerals in Functional Drinks
    • Sprout Foods Debuts Plant-Based Organic Baby and Toddler Purees and Snacks
    04.02.12
    The gluten-free industry is booming, growing 27% since 2009 and exceeding $6 billion in 2011, fueled by an abundance of new products in 2010 and 2011 that bear a gluten-free claim. However, despite an increase in popularity and product development, celiac disease and gluten intolerance could be widely undiagnosed. According to recent Mintel research, just 1% of consumers say they’ve been diagnosed with celiac disease and only 8% overall say they are gluten intolerant/sensitive. However, Mintel research suggests that number should be closer to 15%.

    “The prevailing problem is that many Americans simply may not realize they are gluten intolerant/sensitive, or they may be ignoring signs and symptoms,” said David Browne, senior analyst at Mintel. “While food companies may be overdoing it unnecessarily with gluten-free label claims that are appearing on everything from tomato sauce to scallops, the message is getting out and it’s likely that many more consumers will engage in the sector, both for foods eaten at home and at restaurants.”

    According to Kerry Watson, SPINS natural and specialty product expert, “more doctors are testing for these conditions and more people are experimenting with a gluten-free diet. It’s our responsibility as an industry to answer the needs of this growing population.”

    According to Mintel Menu Insights, gluten-free menu items have increased 280% from Q3 2008 to Q3 2011. Meanwhile, Mintel’s Global New Products Database (GNPD) found that product launches with a gluten-free claim nearly tripled in 2011 to roughly 1700 products as compared to 2007.

    Alexandra Smith, Mintel’s director of consumer trends added: “Inspire’s Factory Fear trend shows that food scares have pushed ingredients analysis up the agenda. Demand for ‘free-from’ foods is on the rise as consumers become better educated (and more fearful) about allergies and additives. This has certainly increased awareness of the potential dangers in things like trans fats, high fructose corn syrup, and now gluten, but it may have also contributed to burnout. When we’re constantly warned about new food dangers, we eventually tune out.”

    According to a report on “free from” foods by U.K.-based Leatherhead Food Research, gluten free is the fastest growing “suitable for/free from” claim, indicating that this market has strong growth potential in upcoming years.

    Much of the anticipated growth in the gluten-free sector is linked to healthy perceptions of gluten-free foods, particularly among groups of consumers who are becoming increasingly aware of their diet, health and well-being and therefore actively seek suitable for/free from products without having a diagnosed allergy.

    A consumer survey of 3000 consumers, published within the Leatherhead report, suggests that American and European consumers perceive the main benefits of “free from” foods to be: to maintain a healthy balanced diet; to help cope with a condition; to help digestive health.

    This goes some way to validating the theory that “free from” foods have the ability to extend their appeal to a wider audience, moving beyond those consumers with a diagnosed food allergy. In addition, a high proportion (39%) of the total survey sample answered that they had some form of intolerance or sensitivity to food; this suggests that there are lucrative opportunities to be had in this market.

    While until now the market has developed through niche brands, it is expected that an increasing number of recognizable household brands will enter the marketplace. In addition, consumers have come to expect products to be healthy and taste good and are reluctant to trade one off against the other. Ingredient and technology innovations will therefore help to drive this market forward, for example solutions to improve taste, texture and structure of “free from” foods are in demand.
    Related Searches
    • Health
    • Natural
    • Testing
    • Digestive Health
    Related Knowledge Center
    • Consumer Trends
    • Digestive Health
    Suggested For You
    Focus on Health Compels Brands to Reduce Sugar with Reformulated Foods and Beverages Focus on Health Compels Brands to Reduce Sugar with Reformulated Foods and Beverages
    Getting Ahead of the Curve: Sleep Getting Ahead of the Curve: Sleep
    Focus on Plant-Based Protein Focus on Plant-Based Protein
    Nearly Half of Americans Look for Vitamins & Minerals in Functional Drinks Nearly Half of Americans Look for Vitamins & Minerals in Functional Drinks
    Sprout Foods Debuts Plant-Based Organic Baby and Toddler Purees and Snacks Sprout Foods Debuts Plant-Based Organic Baby and Toddler Purees and Snacks
    Less Than Half of Americans Consider Their Diet Healthy Less Than Half of Americans Consider Their Diet Healthy
    Innova Market Insights Highlights Top Food & Beverage Trends for 2016 Innova Market Insights Highlights Top Food & Beverage Trends for 2016
    Mondelēz International Acquires Enjoy Life Foods Mondelēz International Acquires Enjoy Life Foods
    ‘Free From’ Food Product Trend Gains Popularity ‘Free From’ Food Product Trend Gains Popularity
    Delicioso, Delizioso and Délicieux Delicioso, Delizioso and Délicieux
    Local Produce Gains Popularity Local Produce Gains Popularity
    ‘Authenticity’ Key to Consumer Taste in Ethnic Foods ‘Authenticity’ Key to Consumer Taste in Ethnic Foods
    Soy Trends: Still a ‘Super Food’? Soy Trends: Still a ‘Super Food’?
    Gluten-Free Market Continues Growth Gluten-Free Market Continues Growth
    Soy Story Soy Story

    Related Columns

    • Delivery & Dosage Technologies | Diabetes & Blood Sugar Management | Fiber & Carbohydrates | Sweeteners
      Focus on Health Compels Brands to Reduce Sugar with Reformulated Foods and Beverages

      Focus on Health Compels Brands to Reduce Sugar with Reformulated Foods and Beverages

      Cutting the amount of sugar from product formulations has become a priority for many brands as consumers seek healthier solutions.
      By Joerg Gruenwald, analyze & realize ag 09.09.21

    • Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Mood Health & Sleep | Vitamins
      Getting Ahead of the Curve: Sleep

      Getting Ahead of the Curve: Sleep

      Natural remedies appeal to millions of consumers struggling with sleep issues.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.17

    • Functional Foods & Beverages | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids
      Focus on Plant-Based Protein

      Focus on Plant-Based Protein

      As demand for protein peaks, plant-based sources continue to attract more consumers.
      By Sean Moloughney, Editor 04.28.17


    • Antioxidants | Breaking News | Consumer Trends | Energy | Functional Foods & Beverages | Industry & Market News | Sports Nutrition
      Nearly Half of Americans Look for Vitamins & Minerals in Functional Drinks

      Nearly Half of Americans Look for Vitamins & Minerals in Functional Drinks

      Antioxidants (42%), energy (37%) and electrolytes (33%) also top the list of attributes consumers seek.
      04.03.17

    • Sprout Foods Debuts Plant-Based Organic Baby and Toddler Purees and Snacks

      Sprout Foods Debuts Plant-Based Organic Baby and Toddler Purees and Snacks

      New products include Sprout Stage 3 plant-based protein baby food purees, Sprout Power Pak, and Sprout Organic Curlz.
      03.09.17

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    Breaking News
    • Kensing Acquires Vitae Naturals
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kensing Acquires Vitae Naturals
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Coatings World

    Latest Breaking News From Coatings World

    Sheboygan Paint Company Adds Rosey Malchow as Customer Experience Manager
    PPG to Announce Second Quarter 2022 Results July 21
    Evonik Unveils Range of Sustainable Liquid Polybutadienes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Researchers Develop New Apparatus for the Treatment of Cardiovascular Diseases
    NovaXS Unveils New Prototype of Needle-Free Injection Therapy Smart Medical Device
    Meddux Opens New Facility in Boulder, Colorado
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Phastar Appoints Chris Schoonmaker as Chief Operations Officer
    Charles River Labs Opens Plasmid DNA CoE in Cheshire, UK
    EQT Private Equity Acquires SPT Labtech from Battery Ventures
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Highlights from Paris Packaging Week
    Walgreens Boots Alliance Decides Not to Sell Boots and No7 Beauty Company Businesses
    WWP Beauty Unveils New Packaging Collections in Collaboration with Eastman
    Happi

    Latest Breaking News From Happi

    Evonik Holds Groundbreaking Ceremony for Commercial Rhamnolipid Production Facility
    CHT USA Hosts Groundbreaking Ceremony for $20 Million US Headquarters Expansion
    Azelis Expands Global Flavors & Fragrances Platform with Acquisition in India
    Ink World

    Latest Breaking News From Ink World

    Temporary Content Title
    Amcor Lift-Off Initiative Shortlists Start-ups for Seed Funding
    Barentz Highlights Lincoln MFG’s New ISO 9001:2015 Certification
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Sibress launches FADS3D flexo plate measuring device
    Mike Brown appointed VP for Davis-Standard’s Canadian operations
    Constantia Flexibles introduces chemical resistant recycle-ready laminate
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Suominen Launches Hydraspun Reserve
    Richard Knowlson Receives Lifetime Technical Achievement Award
    Skylark Launches Thicker Label Closure Technology in North American
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Tecomet Appoints Bill Dow as President & CEO
    Medacta, InSilicoTrials Partner on Orthopedic Device Development
    Researchers Develop Microfluidic Sensors to Improve Implant Survival Rates
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avery Dennison Launches New Dual-Frequency RFID Inlay
    Avery Dennison Highlights New Approach to Apparel with ADX Lab
    trinamiX Face Authentication Protects Users from Fraud Attacks During Mobile Payments

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login