• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Gadot Positions Mineral Line for Vegan Market

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Study Highlights Differences Between EPA's and DHA's Effect on Sleep
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Ingredient Manufacturers Discuss the E-Sports Market
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top Ten Trends for 2021
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    Sabinsa Corporation

    Bioenergy Life Science, Inc. (BLS)

    AIDP

    Aiya America (Matcha by Aiya)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    Aiya America (Matcha by Aiya)

    KLK OLEO - Davos Life Science

    AIDP

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Industry News

    ‘Conservatism’ Dominates Shopper Mindsets

    More consumers are eating at home, researching products and clipping coupons.

    Related CONTENT
    • Flavors & Colors: A Natural Recipe for Success
    • Tekni-Plex Acquires BrunaSeals
    • Conflicting Nutrition Information Affects Consumer Diets
    • Algatech Obtains Organic Certification for AstaPure Natural Astaxanthin
    • Fiber Research International Introduces Time Release Fiber
    01.02.12
    The ongoing economic downturn has spawned a new breed of consumers who are continuing and extending frugal practices, significantly impacting when, where and how they purchase consumer packaged goods, according to a new SymphonyIRI Times & Trends Special Report, ”The Downturn Shopper: Buckled in for a Wild and Crazy Ride.”

    The report highlights these behaviors and offers recommendations to CPG and retailer decision makers. This Times & Trends Special Report is based on results from SymphonyIRI’s third quarter MarketPulse survey, an ongoing survey series commissioned to monitor shoppers’ perceptions around the evolving economy, and the impact the economy is having on personal financial conditions, lifestyle and shopping behaviors, and money-saving strategies.

    The survey revealed that a majority of shoppers remain pessimistic about their personal finances and that, as this pessimism continues, they are increasingly expanding money-saving practices, such as eating at home, extending the life of personal care products, utilizing a cleaning product for multiple tasks, clipping and downloading coupons and using the Internet to find the best deals.

    “In this prolonged down economy, nearly one in four consumers find it difficult to afford their weekly groceries,” said Susan Viamari, editor of Times & Trends, SymphonyIRI. “As a result, many consumers are adjusting their food and beverage-related behaviors in an effort to save money. Through the MarketPulse survey, many consumers are telling a story of optimism that has faded and been replaced with expectations that the economy will remain stagnant or weaken further. In reaction to this lack of confidence, a theme of ‘conservatism’ is prevalent across markets, channels, categories and consumer segments.”

    More than half of consumers surveyed dialed back the frequency of eating out in an effort to conserve. A similar number is creating and serving more “simple” and less expensive meals at home. Other household rituals they are observing include: 42% of consumers are bringing snacks/food from home to school or work to save money; 36% of consumers are going to the doctor less and self-treating more to save money; and 35% are turning more frequently to at-home beauty treatments in lieu of spa treatments

    “For CPG marketers, there is a bright side to this downturn economy,” continued Ms. Viamari. “Many of the rituals consumers are embracing as they seek to manage their budgets involve packaged goods solutions. But shoppers are selecting and using these solutions in a very cost-conscious manner. Marketers must understand and deliver against the conservative mindset behind this approach to daily living in order to fully capitalize on opportunities spawned from consumers’ ongoing budgetary concerns.”

    The Internet is rapidly becoming an integral component of the downturn shopper’s money saving strategies. MarketPulse points to a steady rise in shoppers using the Internet to research products, download recipes and gather coupons. For example, 26% of consumers research products on websites; 39% of shoppers download recipes off websites and other online sources; and 37% of consumers download coupons from manufacturer websites.

    “Retailers and manufacturers seeking to succeed and remain profitable in today’s challenging retail environment must consider implementing aggressive product and shopper marketing initiatives,” said John McIndoe, senior vice president of marketing, SymphonyIRI. ”Most importantly, these initiatives must demonstrate value, not necessarily just based on price and convenience, but also on delivering relevance. To do so, CPG marketers must begin with a holistic shopper analysis, founded on an integrated analysis of frequent purchase data plus demographics, life stages, needs, usage and more.”
    Related Searches
    • Research
    • Personal Care
    • Beverage
    Suggested For You
    Flavors & Colors: A Natural Recipe for Success Flavors & Colors: A Natural Recipe for Success
    Tekni-Plex Acquires BrunaSeals Tekni-Plex Acquires BrunaSeals
    Conflicting Nutrition Information Affects Consumer Diets Conflicting Nutrition Information Affects Consumer Diets
    Algatech Obtains Organic Certification for AstaPure Natural Astaxanthin Algatech Obtains Organic Certification for AstaPure Natural Astaxanthin
    Fiber Research International Introduces Time Release Fiber Fiber Research International Introduces Time Release Fiber
    Scott Steinford’s New Book to Help Business Leaders Drive Growth and Profitability Scott Steinford’s New Book to Help Business Leaders Drive Growth and Profitability
    Focus on Plant-Based Protein Focus on Plant-Based Protein
    Hemp Industry Sales Grow to $688 Million in 2016 Hemp Industry Sales Grow to $688 Million in 2016
    CPG Frugality Continues into 2013 CPG Frugality Continues into 2013
    ‘Conservatism’ Dominates Shoppers’ Mindsets in Down Economy ‘Conservatism’ Dominates Shoppers’ Mindsets in Down Economy
    Private Label Performance Mixed Across CPG Channels Private Label Performance Mixed Across CPG Channels
    Private Label Supplements Private Label Supplements
    Private Label Performance Mixed Across CPG Channels
Private Label Performance Mixed Across CPG Channels
    Today’s 360° Approach To Health & Beauty Today’s 360° Approach To Health & Beauty
    Move Over Female Shoppers, Men Want a Piece of the Action Move Over Female Shoppers, Men Want a Piece of the Action

    Related Industry News

    • Functional Foods & Beverages | Industry & Market News | Mergers & Acquisitions
      Project Juice Merges with Ritual Wellness

      Project Juice Merges with Ritual Wellness

      ...
      03.13.15

    • Industry & Market News | Quality & Safety | Testing

      Mérieux NutriSciences Opens New Lab in Beijing

      ...
      03.12.15

    • Dietary Supplements | Industry & Market News | Medical Nutrition | Research

      Holistic Primary Care Presents 3rd Annual Practitioner Channel Forum

      ...
      03.12.15


    • Industry & Market News

      Aker BioMarine Funds Research Projects in Antarctica with Guidance from NGOs and Scientists

      ...
      03.11.15

    • Cardiovascular Health | Diabetes & Blood Sugar Management | Industry & Market News | Research | Research News

      RiceBran Technologies and Medicus Research Release Claims Substantiation

      Analysis reviews the health benefits of RBT's patented rice bran derivatives.
      03.10.15

    • Industry & Market News | Testing

      Alkemist Labs Named U.S. Distributor of Extrasynthese Phytochemical Standards

      ...
      03.06.15


    • Dietary Supplements | Industry & Market News

      AOAC Holds Mid-Year Meeting

      ...
      03.06.15

    • Industry & Market News | Sports Nutrition

      Capstone Nutrition & MusclePharm Ink Supply Agreements

      ...
      03.06.15

    • Q’SAI CO., LTD Launches U.S. Subsidiary

      ...
      03.05.15


    • Dietary Supplements | Industry & Market News | World Markets

      Ecuadorian Rainforest Partners with Powell May International to Enter Canadian Market

      ...
      03.05.15

    • Breaking News | Industry & Market News | Research | Testing

      Silliker Unveils Global Brand Transition to Mérieux NutriSciences

      ...
      03.04.15

    • Industry & Market News

      Ingredients by Nature and Ingredient Alliance Partner on ‘Solu’ Protein Line

      ...
      03.04.15


    • Certifications, Approvals & Patents | Industry & Market News

      Patent for Sabinsa’s Curcumin C3 Complex Upheld In Court

      ...
      03.04.15

    • Dietary Supplements | Industry & Market News | Research

      SFI Receives ABC Award for Phytomedicinal Research

      ...
      03.04.15

    • Dietary Supplements | Industry & Market News

      NY State Attorney General Targets Popular Herbal Supplements

      DNA testing of products from retailers allegedly failed to find ingredients listed on labels, setting off industry firestorm.
      03.02.15

    Trending
    • Nutrition Industry Reacts To 2020-2025 Dietary Guidelines For Americans
    • Preliminary Study Suggests Link Between Omega-3s And Lower COVID-19 Death Rates
    • Maternal Dietary Intake Of Fish, Omega-3s, And Omega-6s Linked To Child Neurodevelopment
    • Mintel Announces Global Food And Drinks Trends For 2021
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    Breaking News
    • NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    • Gadot Positions Mineral Line for Vegan Market
    • Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    • Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Citrus Support for the Blood Glucose-Immune System Connection
    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login