Lisa Schofield, Contributing Writer10.03.11
And old adage proclaims, “We are what we eat.” But many in the nutraceuticals industry would probably like to alter that for a bit more accuracy—“We are what we digest.”
This holds truth in many ways both visible and invisible. Digesting nutritionally bankrupt food as well as too much of it shows in large body size, poor skin tone and lack of hair luster. Inside, years of poor diet can impair a system designed solely to extract macro- and micronutrients and evacuate the wastes expediently. As the digestive system can virtually impact all others—too much salt absorbed can spike up blood pressure, which can lead to such events as strokes; too much trans fats ingested will lead to clogged arteries, and so on—promoting digestive support becomes more imperative.
Thus, as brand marketers, it may make powerful and profitable sense to build a line of health-promoting products with the very foundation of life: the digestive system.
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