08.16.11
Rise Bar, Escondido, CA, formerly known as Divine Foods, has rebranded its nutrition bar line, which includes new packaging, branding and design. The company has united the PranaBar and Boomi Bar brands under one Rise Bar umbrella. Boomi Bars will now be called Rise Breakfast Bars and Rise Protein+ Bars, and PranaBar and Supercharger PranaBars will be combined into one line called Rise Energy+ Bars. Made with hearty chunks of fruit and nuts, Rise Breakfast Bars contain zero trans-fat and are all-natural and dairy-free. Rise Energy+ Bars combine antioxidant superfruits, like acai, goji, and pomegranate, with a variety of nuts and seeds. Rise Protein+ Bars contain five ingredients or fewer and include 17 grams of protein or more.
