09.15.11
Anti-Aging Market to Grow 46% By 2015
Most consumers believe that aging gracefully is genetic. But they also believe factors such as diet, exercise and sunscreen play an important role in warding off the signs of aging, according to recent Mintel research.
More specifically, the research firm found 69% of consumers believed how you age is mostly genetic. Eight out of 10 consumers also said diet and exercise are the most important factors associated with aging skin, and 78% believed that using sunscreen is the real key to preventing visible signs of aging.
While many consumers said external products, such as anti-aging creams, are “more hope than help,” they still believed that something is better than nothing. “There’s a sizable gap between opinion and practice,” stated Kat Fay, senior beauty analyst at Mintel. “While there are no guarantees when it comes to anti-aging skin care purchases, many women buy the products anyway with the hope of achieving visible results. They adopt the ‘it’s better to try something than do nothing’ approach.”
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Most consumers believe that aging gracefully is genetic. But they also believe factors such as diet, exercise and sunscreen play an important role in warding off the signs of aging, according to recent Mintel research.
More specifically, the research firm found 69% of consumers believed how you age is mostly genetic. Eight out of 10 consumers also said diet and exercise are the most important factors associated with aging skin, and 78% believed that using sunscreen is the real key to preventing visible signs of aging.
While many consumers said external products, such as anti-aging creams, are “more hope than help,” they still believed that something is better than nothing. “There’s a sizable gap between opinion and practice,” stated Kat Fay, senior beauty analyst at Mintel. “While there are no guarantees when it comes to anti-aging skin care purchases, many women buy the products anyway with the hope of achieving visible results. They adopt the ‘it’s better to try something than do nothing’ approach.”
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