05.02.11
Nordzucker AG, Braunschweig, Germany, and PureCircle Limited, Kuala Lumpur, Malaysia, have formed a joint venture called NP Sweet A/S, a sales and marketing joint venture owned equally by the companies. NP Sweet develops and markets products that combine the natural benefits of both sugar and stevia to meet the growing requirements for reduced calorie naturally sweet applications. The company markets its stevia and steviasucrose portfolio (a combination of stevia and sugar) to food and beverage clients across Northern and Eastern Europe. The joint venture draws upon the resources of both parents, combining access to the scale, distribution and sugar technologies of Nordzucker with the high purity stevia technologies and product innovation of PureCircle. NP Sweet is headquartered in Copenhagen, Denmark. Production of steviasucrose is based in both Scandinavia and Germany. NP Sweet’s management team is drawn from across the Nordzucker operating regions.