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Concerns regarding product safety, efficacy and deceptive advertising practices of vitamins and dietary supplements are causing regulatory agencies to take a deeper look, and to revise the regulations for such products, according to a new report from Euromonitor International. Adequate and reliable consumer education on the benefits and risks of supplements is required as an aging population is expected to support future sales, the report states. The “Vitamins and Dietary Supplements Regulation Update” examines the size, growth trends and potential opportunities in the vitamins and dietary supplements market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes toward the products and their personal healthcare needs are also explored. For further information: www.euromonitor.com