• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise

    Omega-3 Fatty Acids Linked to Reduced Episodes of Depression
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise

    Omega-3 Fatty Acids Linked to Reduced Episodes of Depression

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    Caffeine-Free Energy Supplement Linked to Alertness, Fatigue Benefits
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    KLK OLEO

    PhytoGaia Inc

    Ecuadorian Rainforest

    Bioenergy Life Science, Inc. (BLS)

    Botanic Healthcare LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    KLK OLEO

    PhytoGaia Inc

    Ecuadorian Rainforest

    Bioenergy Life Science, Inc. (BLS)

    Botanic Healthcare LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Columns

    From the Corners of the World: Singapore 2011: The Gateway to Southeast Asia

    Singapore is an attractive option for companies interested in entering the Asian market.

    Related CONTENT
    • Regulatory Harmonization Set to Boost Supplement Market in ASEAN Region
    • Study Elucidates Height and BMI Gaps Caused by Poor Nutrition
    • Experts Call for Holistic Approaches to Nutrition
    • HORN FoodTech Appoints Senior Account Manager
    • ChromaDex Adds to Executive Team
    Paul Altaffer & Grant Washington-Smith03.01.11
    As U.S. manufacturers continue to look to better their business performance and seek improved revenues in 2011, one commonly accepted method is to examine new markets. As part of a new series of articles, “From the Corners of the World” will address some of the unique market and business opportunities presented by the countries of Southeast Asia.
     
    Southeast Asia is home to some of the fastest growing economies in the world. The countries that make up this economic zone, which is often referred to as the ASEAN bloc, include Burma, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lately, when companies undertake their market analysis of the broader Asian market, the focus often falls on China, Japan, Korea and Taiwan. However, the growth of the ASEAN bloc countries is expected to be second only to China in market growth in the coming years.
     
    Oh Singapore!
     
    Singapore represents a very attractive option for companies interested in entering the Asian market, but also looking to avoid some of the major complications associated with entering very large and culturally diverse regions. While Singapore is one of the smallest Asian countries, with a population of 5 million, it is among the most affluent—with a per capita GDP (PPP) of $57,238. It is also the most “Westernized” of all the Asian markets. And, more than 60% of Singapore’s population is classified as middle income or upper income.
     
    At the same time, the Singaporean Government continues to stimulate population growth through inward migration and encouraging more local births. The latest government projections indicate that the population could grow to between 6 million and 6.5 million during the next 20 years. Accordingly, it is forecasted that by 2030 19% of Singapore’s population will be over the age of 65, compared to the current 7%. The effects of aging are going to strain health resources, which is why current government-sponsored awareness efforts are directed at general health and wellness.
     
    The Health Concerns of Singaporeans
     
    Swiss-born Adrian Jacklowsky is the managing director of Singapore-based ORAC Life Sciences International, LLP. Prior to establishing his own company, he was director of marketing, Asia Pacific, at DSM Nutritional Products. He has been working in Asia since the Asian crisis in early 1998, building businesses for Roche and DSM in the areas of nutrition, personal care and supplement ingredients.
     
    Mr. Jacklowsky now consults to the global nutraceuticals industry on market development in Southeast Asia. He was kind enough to provide some of his insights on Singapore’s nutraceutical market for this column. 
     
    Rising awareness of health concerns and increasingly health-conscious consumers are driving growth in the Singaporean market, according to Mr. Jacklowsky. “Even in the recession of 2009, nutritional supplements managed to sustain positive growth, with consumers wanting to remain healthy,” he said. “It was believed that this was driven by employees such as office-workers, fearing for their jobs and not wanting to apply for leave when ill.”
     
    Mr. Jacklowsky believes that combination supplements (as opposed to single ingredient products) continue to capture the largest proportion of the market, at 60% share. Marketed mostly as condition-specific products, consumers value combination formulas because they address a condition with a single dose, rather than having to buy separate bottles of individual ingredient products.
     
    One ingredient that has bucked the trend of combination formulas is glucosamine. As a retail product, glucosamine has been demonstrating rapid growth and capturing significant market share. This is due to the rising awareness from Singapore’s aging population—a market within which the number of consumers suffering from joint pain has been increasing. In addition, the culture of Singapore consumers is that prevention is better than cure, so many aging consumers have started taking glucosamine as a preventative measure.
     
    While concerns over the H1N1 flu virus have declined during the past year, Mr. Jacklowsky believes that this global pandemic left a lasting impression because it increased the interest in immune-boosting supplements among consumers. Moreover, he suggested that this increase has boosted awareness of the overall benefits of consuming nutritional supplements.
     
    Beauty, Child Development & Other Trends
     
    Another category growing nicely in Singapore is beauty supplements, including those either containing collagen for improved skin tone and elasticity or formulas specifically for skin lightening. Mr. Jacklowsky believes the unique blending of Eastern and Western culture in Singapore is a major reason behind the success of these products, especially because consumers think they can become more beautiful from the inside out.
     
    Tonics and bottled nutritive drinks grew by 6% in value in 2009 compared to 2008, largely as a result of the growing popularity of collagen drinks from companies such as Nature’s Farm Pte Ltd. Eu Yan Sang (S) Pte Ltd also launched Floral Tea Bird’s Nest with rose or chamomile extract, which is also supposed to aid consumers’ mental health and provide beauty benefits.
     
    Learning and education is a huge cultural focus in Singapore, which is a major reason why child-specific nutritional supplements containing ingredients such as DHA are important to parents. Singapore is known for having a competitive education system, prompting parents to do whatever it takes to improve the academic performance of their children.
     
    In order to tap into this growing trend, Bayer (Southeast Asia) Pte Ltd has had great success with Nature’s Way Einstein Junior, which launched in August 2009. This product contains fish oil to aid a child’s brain development. The company ran numerous television advertisements to inform consumers of its launch—and the efforts have paid off.
     
    Prospects for Singapore’s Nutraceuticals Market
     
    Awareness and education will continue to fuel the interest in and consumption of condition-specific products such as joint, bone and heart health formulas. Consumers will also look for products that can address more than one condition. One example is CoQ10, which is typically taken to support normal cardiac function, but might also be used for increased energy or healthy gums and skin.  
     
    While the outlook across condition-specific supplements looks good, nutritional supplements that are expected to experience slower growth during the next five years (compared to the past five years) include the mature product categories and single ingredient formula products, such as echinacea, garlic and mineral supplements. Growth opportunities during the next five years all appear to be driven by specific health concerns associated with aging.
     
    Mr. Jacklowsky also sees plenty of room for the growth of superfruit products, both as supplements and functional beverages, and cites General Nutrition Centers Inc’s Resveratrox as one example of a market success. This product has been met with consumer acceptance and strong sales. In fact, antioxidant benefits boosting overall health and wellness seem to have resonated very well with retail consumers.
     
    Stay Tuned!
     
    The next column in this series will focus on the regulatory requirements for companies seeking to export to Singapore. We will also examine the retail channel and distribution considerations in this market.
    Related Searches
    • Tea
    • Prevention
    • Japan
    • Children
    Related Knowledge Center
    • Healthcare Trends
    • Functional Foods & Beverages
    • Dietary Supplements
    Suggested For You
    Regulatory Harmonization Set to Boost Supplement Market in ASEAN Region Regulatory Harmonization Set to Boost Supplement Market in ASEAN Region
    Study Elucidates Height and BMI Gaps Caused by Poor Nutrition Study Elucidates Height and BMI Gaps Caused by Poor Nutrition
    Experts Call for Holistic Approaches to Nutrition Experts Call for Holistic Approaches to Nutrition
    HORN FoodTech Appoints Senior Account Manager HORN FoodTech Appoints Senior Account Manager
    ChromaDex Adds to Executive Team ChromaDex Adds to Executive Team
    DSM Appoints President Animal Nutrition & Health DSM Appoints President Animal Nutrition & Health
    TSI Group to Host Annual Technical & Innovative Ingredient Symposium TSI Group to Host Annual Technical & Innovative Ingredient Symposium
    International Aloe Science Council Attends IADSA Meeting International Aloe Science Council Attends IADSA Meeting
    ASEAN Health Supplement Sector Primed for Growth ASEAN Health Supplement Sector Primed for Growth
    Top Tips & Trends for 2015 Top Tips & Trends for 2015
    ASEAN Reaches 90% Harmonization ASEAN Reaches 90% Harmonization
    ASEAN Reaches 90% Harmonization in Traditional Medicine & Supplement Sector ASEAN Reaches 90% Harmonization in Traditional Medicine & Supplement Sector
    EAS Asia Offers Workshop on ASEAN Health Supplement Regulation at Vitafoods Asia EAS Asia Offers Workshop on ASEAN Health Supplement Regulation at Vitafoods Asia
    Green Tea Monograph 2013 Green Tea Monograph 2013
    Garcinia Cambogia Extract Offers Weight Loss Solution Garcinia Cambogia Extract Offers Weight Loss Solution

    Related Breaking News

    • Breaking News | Dietary Supplements | Regulations | Regulatory News | World Markets
      Regulatory Harmonization Set to Boost Supplement Market in ASEAN Region

      Regulatory Harmonization Set to Boost Supplement Market in ASEAN Region

      Cooperation on shared desire to ensure high levels of product safety and quality opens up new opportunities for the region.
      11.30.20

    • Breaking News | Healthcare Trends | Infant & Children's Health | Medical Nutrition | Research | Research News | Weight Management/Weight Loss | World Markets
      Study Elucidates Height and BMI Gaps Caused by Poor Nutrition

      Study Elucidates Height and BMI Gaps Caused by Poor Nutrition

      There was a 20 cm height gap between 19-year-olds in the tallest and shortest nations.
      11.10.20

    • Breaking News | Healthcare Trends | Industry & Market News | World Markets

      Experts Call for Holistic Approaches to Nutrition

      CRN-I conference report examines trends in global public health and offers insights into best approaches.
      05.05.17


    • People News

      HORN FoodTech Appoints Senior Account Manager

      Christine Minor will serve the company’s Southern California territory.
      07.14.16

    • Dietary Supplements | People News

      ChromaDex Adds to Executive Team

      Will Black joins the ChromaDex team as vice president of sales and marketing.
      05.16.16

    Loading, Please Wait..
    Trending
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    • Omega-3 Fatty Acids Linked To Reduced Episodes Of Depression
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    • ADM And Benson Hill Partner To Scale High Protein Soy For U.S. Market
    Breaking News
    • Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    • BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    • Lauren Aronson Joins Amin Talati Wasserman, LLP
    • Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    • Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Lauren Aronson Joins Amin Talati Wasserman, LLP
    Coatings World

    Latest Breaking News From Coatings World

    Axalta: Red Continues as Most Preferred Car Color of Consumers in Mexico
    Ashland Completes Sale of Land in Ajax, Canada
    Chemours Begins Commissioning New Sand Mine in Clay County, FL
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    M1 MedTech Announces Fall 2022 Cohort
    Preceptis Medical’s Tympanostomy Tube System Cleared for Expanded Indications
    Dyad Medical’s Echocardiogram Application Cleared by FDA
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Grand River Aseptic Manufacturing Completes Phase II Expansion
    WCG Appoints Rahul Bafna Chief Product Officer
    WuXi STA Breaks Ground for New Pharma Mfg. Campus in Middletown, DE
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    SOS Beauty Fills Several Senior Leadership Positions
    Beauty Sales to Higher Income Consumers in U.S. Increase Double-Digits in 2022
    Johnson & Johnson to Discontinue Global Sales of Talc-Based Baby Powder
    Happi

    Latest Breaking News From Happi

    Net Sales Down 5% in Second Quarter Results for Bath & Body Works
    Legacy Skincare Brand Albolene Launches New Line of Facial Cleansers
    Arm & Hammer Laundry Continues Partnership with Dress for Success as Presenting Sponsor of 2022 Virtual Power Walk
    Ink World

    Latest Breaking News From Ink World

    DuPont Selects 2022 Lavoisier and Pedersen Award Medalists
    Chemours Begins Commissioning Newest Sand Mine in Clay County, FL
    Marabu to Present Safe Inks for Indirect Contact with Food at K 2022
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ePac Flexible Packaging announces global expansion
    Tharstern offering free 3-month trial of new Tharstern Cloud at Labelexpo
    Simco-Ion Industrial expands application engineering expertise
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Because Market Expands into Retail Stores
    Tranzonic Acquired by Private Investment Firm
    Monadnock Earns EcoVadis Gold Rating
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA OKs VySpine's VyPlate Anterior Cervical Plates
    Moximed Raises $40M for Knee OA Shock Absorber Implant
    Exactech Rolls Out Spartan Stem and Logical Cup
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    DuPont Names 2022 Lavoisier and Pedersen Award Medalists
    Photonic Glasses Give Solar Panels Pleasing Colors
    SEMI Appoints John Cooney to Lead Global Advocacy and Public Policy

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login