07.22.10
DSM Nutritional Products has self-affirmed that its geniVida genistein is Generally Recognized as Safe (GRAS) for use in food and beverage applications intended for mature men and women. geniVida is manufactured through a patented process, has a comprehensive safety package, is allergen-free and non-GMO. It works in multiple food applications and can be used in menopausal and post-menopausal formulations for hot flash relief and bone health. While mature women are the primary target audience, geniVida is also beneficial for bone and prostate health applications for mature men, according to DSM.