09.01.10
Consumer interest in foods and beverages that offer better digestive health, increased energy, weight loss and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits, according to a global study conducted by Ipsos Marketing, Consumer Goods.
Consumers from around the world were asked how interested they would be in using food and beverage products, vitamins and supplements, and beauty and personal care products that provide specific health and wellness benefits. Within the food and beverage category, consumer interest was strongest in products that offer better digestive health, increased energy, weight loss and healthy blood sugar levels. In fact, their level of interest in food and beverages with these benefits equaled or surpassed their level of interest in vitamins and supplements offering corresponding benefits.
Although not as high as vitamins and supplements, interest in food and beverages that provided heart health, cancer prevention and better immunity was also substantial, with one-third of consumers expressing interest. Vitamins and supplements were the preferred source for a host of other benefits, most notably better immunity, increased brain power, bone and joint health, cancer prevention, hormonal balance and eye health. For beauty and personal care products, consumers were interested mostly in skin care benefits followed by relaxation and stress relief.
Consumers from around the world were asked how interested they would be in using food and beverage products, vitamins and supplements, and beauty and personal care products that provide specific health and wellness benefits. Within the food and beverage category, consumer interest was strongest in products that offer better digestive health, increased energy, weight loss and healthy blood sugar levels. In fact, their level of interest in food and beverages with these benefits equaled or surpassed their level of interest in vitamins and supplements offering corresponding benefits.
Although not as high as vitamins and supplements, interest in food and beverages that provided heart health, cancer prevention and better immunity was also substantial, with one-third of consumers expressing interest. Vitamins and supplements were the preferred source for a host of other benefits, most notably better immunity, increased brain power, bone and joint health, cancer prevention, hormonal balance and eye health. For beauty and personal care products, consumers were interested mostly in skin care benefits followed by relaxation and stress relief.
