05.03.10
Baby Boomers are getting older and are beginning to experience some of the aches and pains of aging, such as joint discomfort, high blood pressure, high cholesterol and diabetes. More than any other generation before them, Boomers are educating themselves on how to manage these disease states, so there will be an increased demand for pharmacy and over-the-counter (OTC) medicines as well as food and beverage products, which have better-for-you attributes that help treat these issues and ailments, according to the latest research from SymphonyIRI Group, “Healthcare III: Understanding the Age-Driven Health & Wellness Needs of Baby Boomers.” Retailers and manufacturers that understand which ailments will be driving this growth and know how to link new and existing products to the treatment of these ailments will be in a position to capture more than their fair share of this enormous opportunity. For further information: www.symphonyiri.com