04.01.10
The European and U.S. markets for prebiotics are projected to reach nearly $1.2 billion and $225 million, respectively, by the year 2015, according to a new report from Global Industry Analysts (GIA) titled “Prebiotics: A U.S. & European Market Report.” While the European market is driven by the expansion of prebiotic ingredient manufacturers into new application areas such as meat and snack products, the U.S. market is driven by continued demand for fructans, which is the largest product segment in the U.S. prebiotic market. Prebiotics are rapidly rising in popularity within the functional food market, thanks to applications in dairy products, health drinks, nutrition bars, breakfast cereals, beverages, bakery products, meat products, mineral supplements, weight loss products, green foods, infant food and pet food. For further information: www.strategyr.com