11.01.09
Following its acquisition by venture capital company FITE (First Israeli Turnaround Enterprise) in 2007, which was followed by a strategic review of the company’s direction, Israel-based Solbar Industries Ltd., is currently focused on applying its resources to the nutritional products market—particularly in the U.S.
With technologies developed around isolated soy proteins, the company has positioned its Solpro brand for the beverage and bar market segments. Solbar also maintains its Bontex steam-textured soy proteins, as well as traditional functional and non-functional soy proteins and soy concentrates.
Since their introduction to the food industry, soy proteins were designed to help technologists create better meat, poultry, fish and vegetarian analogues—cooked products and convenience meals. Functionality has meant improving texture while reducing manufacturing costs. Solbar’s new generation of isolated soy proteins and functional soy protein concentrates provides solutions for the most complex of product formulations.
“The technologies we’ve developed make soy more friendly,” said Gary Brenner, vice president of marketing and development. “The portfolio we’ve developed enables us to turn around unique solutions quickly. We’re working with companies that have a similar set of values in bringing functionality to food products.” The company’s dietary supplement business has been very active, according to Mr. Brenner.
Soy protein concentrates, isolates and isoflavones offer a number of clinically supported health benefits. Solbar has worked to offer solutions related to several health platforms, including: lactose intolerance; diabetes management (helping normalize blood glucose levels and reduce cholesterol and high blood pressure); osteoporosis (increasing bone-formation and bone mineral density together with calcium); heart disease (reducing weight through low-calorie/high nutrient meal supplements); memory loss (preserving memory function and healthy brain tissue).
As a research-dedicated company focused on cultivating the ancient soybean to improve functional properties, Solbar is continuing clinical work, with particular emphasis on type 2 diabetes, as well as women’s health issues like osteoporosis and menopausal support, Mr. Brenner said. The company is also intent on designing products that have important functionalities for weight management and satiety. “We need to provide products that are both healthy and have good flavor profiles,” Mr. Brenner noted. “We are working closely with companies that have that strategy.”
Solbar has also recently found partners with interests in the beauty market. “We are currently working with several cosmeceutical companies to develop formulations using our isoflavones. We put forth the argument that our products are not for anti-aging; we’re trying to help people age well. Companies are combining our isoflavones with other ingredients in capsule form.”
Regulatory issues have also become very important, Mr. Brenner continued. “I feel that Solbar has positioned itself well to answer just about any question to support our customers who are filling out tons of forms and have many concerns.”
As it moves forward, Solbar intends to be active in responding to market demands. “Last year Solbar launched a new isolated soy protein that is low in sodium for dry-blend beverages,” said Mr. Brenner. “We’re now working on a new low-sodium isolated soy protein for neutral pH beverages that will be ready for launch in 2010. We’re continuing our development of isolated soy proteins and expect to make some interesting announcements.
“We are well on our way to achieving our strategic goals,” he continued. “Fortunately, this is not just a vision of the marketing team; our new ownership has signed on to create these capabilities.”
The company has made a strategic decision to strengthen its position in the U.S. in terms of its soy protein business. “Going into 2010 we will be very well positioned as a responsible supplier to the U.S., which is very important to our strategic growth as a company,” Mr. Brenner noted.
Solbar Industries Ltd.
2, Hahadarim St. POB 2230
Ashdod 77121,
Israel
Telephone: +972 8 8632111
Fax: +972 8 8561455
E-mail: info@solbar.com
Website: www.solbar.com
With technologies developed around isolated soy proteins, the company has positioned its Solpro brand for the beverage and bar market segments. Solbar also maintains its Bontex steam-textured soy proteins, as well as traditional functional and non-functional soy proteins and soy concentrates.
Since their introduction to the food industry, soy proteins were designed to help technologists create better meat, poultry, fish and vegetarian analogues—cooked products and convenience meals. Functionality has meant improving texture while reducing manufacturing costs. Solbar’s new generation of isolated soy proteins and functional soy protein concentrates provides solutions for the most complex of product formulations.
“The technologies we’ve developed make soy more friendly,” said Gary Brenner, vice president of marketing and development. “The portfolio we’ve developed enables us to turn around unique solutions quickly. We’re working with companies that have a similar set of values in bringing functionality to food products.” The company’s dietary supplement business has been very active, according to Mr. Brenner.
Soy protein concentrates, isolates and isoflavones offer a number of clinically supported health benefits. Solbar has worked to offer solutions related to several health platforms, including: lactose intolerance; diabetes management (helping normalize blood glucose levels and reduce cholesterol and high blood pressure); osteoporosis (increasing bone-formation and bone mineral density together with calcium); heart disease (reducing weight through low-calorie/high nutrient meal supplements); memory loss (preserving memory function and healthy brain tissue).
As a research-dedicated company focused on cultivating the ancient soybean to improve functional properties, Solbar is continuing clinical work, with particular emphasis on type 2 diabetes, as well as women’s health issues like osteoporosis and menopausal support, Mr. Brenner said. The company is also intent on designing products that have important functionalities for weight management and satiety. “We need to provide products that are both healthy and have good flavor profiles,” Mr. Brenner noted. “We are working closely with companies that have that strategy.”
Solbar has also recently found partners with interests in the beauty market. “We are currently working with several cosmeceutical companies to develop formulations using our isoflavones. We put forth the argument that our products are not for anti-aging; we’re trying to help people age well. Companies are combining our isoflavones with other ingredients in capsule form.”
Regulatory issues have also become very important, Mr. Brenner continued. “I feel that Solbar has positioned itself well to answer just about any question to support our customers who are filling out tons of forms and have many concerns.”
As it moves forward, Solbar intends to be active in responding to market demands. “Last year Solbar launched a new isolated soy protein that is low in sodium for dry-blend beverages,” said Mr. Brenner. “We’re now working on a new low-sodium isolated soy protein for neutral pH beverages that will be ready for launch in 2010. We’re continuing our development of isolated soy proteins and expect to make some interesting announcements.
“We are well on our way to achieving our strategic goals,” he continued. “Fortunately, this is not just a vision of the marketing team; our new ownership has signed on to create these capabilities.”
The company has made a strategic decision to strengthen its position in the U.S. in terms of its soy protein business. “Going into 2010 we will be very well positioned as a responsible supplier to the U.S., which is very important to our strategic growth as a company,” Mr. Brenner noted.
Solbar Industries Ltd.
2, Hahadarim St. POB 2230
Ashdod 77121,
Israel
Telephone: +972 8 8632111
Fax: +972 8 8561455
E-mail: info@solbar.com
Website: www.solbar.com
