Rebecca Wright10.01.09
Whether you're talking about functional foods or dietary supplements, most consumers of these products as well as the companies that make them have become more aware of the environmental impact of their packaging. As a result, many firms are making room in their product strategies for "green" solutions in an effort to help them satisfy consumer demands, and maybe even make the world a better place.
The Environmental Equation
According to The Natural Marketing Institute's (NMI) "2009 LOHAS Report: Consumers & Sustainability," many consumers have changed the way they think when it comes to packaging. In fact, behaviors such as switching selection based on the amount of packaging and buying as many environmentally-friendly products as possible are up approximately 20% over the last year. Further, NMI indicates that consumers are beginning to perceive differences in the "greenness" of packaging materials.
With packaging comes a sense of environmental responsibility, especially
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