05.01.09
In an effort to gauge consumer attitudes, the Natural Marketing Institute (NMI), Harleysville, PA, and The Nielsen Company, New York, NY, have formed an agreement linking NMI’s Lifestyles Of Health And Sustainability (LOHAS) consumer segmentation model with the Nielsen BASES consumer panel. Incorporating the proprietary LOHAS model into the Nielsen BASES system will quantify LOHAS consumers’ acceptance of new product ideas, enabling enhanced consulting and optimization prior to commercialization. The relationship enables companies to identify opportunities for new brands and existing products, while also understanding which categories and brands are most relevant to optimal consumer segments. A white paper, “Winning at Green,” which explores the potential for green innovation, has also been released.