Sean Moloughney11.01.08
As the human immune system confronts more environmental toxins and stressors today than in years past, consumers are looking for safe, simple and effective ways to support the body's natural defenses and prevent illness.
With more than 36,000 U.S. deaths and 200,000 hospitalizations attributed to influenza each year, direct and indirect costs of the average flu season amount to approximately $10 billion. The World Bank estimated that a severe influenza pandemic would cost the U.S. more than $600 billion, potentially leading to a major global recession.
Many experts believe the world is closer to such a pandemic today than at any other time since 1968, which witnessed the last of the previous century's three major outbreaks. Vaccination has been the primary means of prevention, but the market for natural ingredients is showing healthy development.
"The Natural Marketing Institute's (Harleysville, PA) 2008 Health & Wellness Trends Report indicates that immune health ranks near t
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