12.01.07
With plenty of open water to navigate, the market for tea is expected to heat up over the next five years, growing from an estimated $7.4 billion in sales in 2007 to nearly $15 billion in 2012, according to “Tea and Ready-to-Drink Tea in the U.S.,” a new report from Packaged Facts, New York, NY.
One of the most underdeveloped beverages in the U.S., tea barely compares in size to beverage categories such as carbonated soft drinks, coffee and water. Americans’ growing interest in wellness, however, is starting to change that. A functional beverage, tea fits into the well-established movement among aging Baby Boomers to seek out foods and beverages that promise wellness and anti-aging effects. Tea also has an advantage over other beverages in its diversity.
“Tea and Ready-to-Drink Tea in the U.S.” provides a comprehensive look at both the retail and foodservice markets for tea, including instant tea, leaf tea, liquid concentrate and ready-to-drink tea. The report examines new product trends, offers competitive profiles of industry leaders (and up-and-comers), and looks at consumer trends and behaviors.
For more information: Packaged Facts, 240-747-3014; E-mail: tehart@marketresearch.com; Website: www.packagedfacts.com/Tea-RTD-1282368.
One of the most underdeveloped beverages in the U.S., tea barely compares in size to beverage categories such as carbonated soft drinks, coffee and water. Americans’ growing interest in wellness, however, is starting to change that. A functional beverage, tea fits into the well-established movement among aging Baby Boomers to seek out foods and beverages that promise wellness and anti-aging effects. Tea also has an advantage over other beverages in its diversity.
“Tea and Ready-to-Drink Tea in the U.S.” provides a comprehensive look at both the retail and foodservice markets for tea, including instant tea, leaf tea, liquid concentrate and ready-to-drink tea. The report examines new product trends, offers competitive profiles of industry leaders (and up-and-comers), and looks at consumer trends and behaviors.
For more information: Packaged Facts, 240-747-3014; E-mail: tehart@marketresearch.com; Website: www.packagedfacts.com/Tea-RTD-1282368.
