12.01.07
Tiger Woods will have his own brand of sports drink next year under an endorsement deal with Gatorade that marks a couple of firsts for the world’s No. 1 golfer: his first U.S. deal with a beverage company and his first licensing agreement. Gatorade plans to introduce Gatorade Tiger in March, with more products to follow. Woods even picked out the flavors himself, with the drink available in a cherry blend, citrus blend and grape. Terms of the deal were not disclosed, but Golfweek magazine reports it’s for five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.
—Brandweek, 10/22/07
—Brandweek, 10/22/07