10.01.07
Retail sales of sports nutritionals, including powerhouse players such as Gatorade and Red Bull, reached $5.5 billion in 2006, up 23% from $4.5 billion in 2005, and will continue to press forward, reaching a projected $12.7 billion by 2011, according to “Sports Nutritionals for Active Lifestyles in the U.S.,” a new report from Packaged Facts, New York, NY. Driven by continuing trends in health and wellness and balanced eating, as aging Baby Boomers look for more ways to prolong life and delay old age, sports beverages will lead growth while bars and gels and supplements will grow at more modest levels.
Historically marketed to athletes with specific sports and performance needs—including strength and bodybuilding supplements, fat burners/lean mass products, short-term energy products and long-term endurance products—the market has evolved to include active lifestyle and health and wellness benefits. This broader categorization includes new products that address not only physical needs such as hydration, sustenance and refreshment, but also intellectual needs, such as mental clarity and acuity. It also takes into consideration the variety of consumers, from marathon runners to moms, who purchase these products.
For more information: Packaged Facts, 240-747-3014; E-mail: tehart@marketresearch.com; Website: www.packagedfacts.com/Sports-Nutritional-Products-1209576.
Historically marketed to athletes with specific sports and performance needs—including strength and bodybuilding supplements, fat burners/lean mass products, short-term energy products and long-term endurance products—the market has evolved to include active lifestyle and health and wellness benefits. This broader categorization includes new products that address not only physical needs such as hydration, sustenance and refreshment, but also intellectual needs, such as mental clarity and acuity. It also takes into consideration the variety of consumers, from marathon runners to moms, who purchase these products.
For more information: Packaged Facts, 240-747-3014; E-mail: tehart@marketresearch.com; Website: www.packagedfacts.com/Sports-Nutritional-Products-1209576.