10.01.07
According to Mintel International, Chicago, IL, omega 3 fatty acids showed up in 120 food and beverage products in 2005. Last year that amount more than doubled. This year will be no different, as omega 3 product launches soar past the 250 mark, and add to the billions of dollars in sales.
Consumers are fast-becoming familiar with omega 3's (ALA-alpha linolenic acid, EPA-eicosapentaenoic acid and DHA-docosahexaenoic acid). While omega 3 supplements have been in the market for quite some time, omega 3 food and beverage fortification is a relatively new concept for the consumer. For years, companies have tried to get these valuable ingredients in foods, but they frequently ran into taste, stability and processing hurdles, particularly in the case of marine-based EPA and DHA. But a lot has changed since then, and many of these issues have been resolved-hence the recent explosion in the market for products infused with omega 3's. At the same time, consumer awareness continues to grow in the double-digits, reaching unprecedented levels and climbing higher with each passing year.
Several types of foods and beverages are profiled in this issue's product round-up provided by Mintel's Global New Products Database (GNPD). Lynn Dornblaser, who is in charge of the GNPD, highlighted over 40 products launched within the last 12 months that she deemed significant or unique to the market. The round-up, which starts on page 64, covers omega 3 food and beverages launches from around the globe.
-Nutraceuticals World Staff
Soy & Linseed Crispbread
Company: Paradise Foods
Brand: Vive Wellbeing
Category: Bakery
Sub-Category: Savory Biscuits/Crackers
Country: Australia
Launched: October 2006
Product Description: Vive Wellbeing Soy and Linseed Crispbread is a source of omega 3, is high in fiber, and has no cholesterol. It is also one of the richest food sources of ALA (alpha-linolenic acid), an essential fatty acid that has a beneficial impact on health. Each pack contains eight individual convenient snack packs. Also available in this range is a Seven Grain variant.
Margarine with Nutrients
Company: Unilever
Brand: Rama Idee!
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Austria
Launched: February 2007
Product Description: Rama Idee! is a margarine with important nutrients for the brain such as DHA (docosahexaenoic acid), EPA (eicosapentaenoic acid) and ALA (alpha linolenic acid). The product also contains vitamin B and is targeted at children.
Functional/Other Claims: Brain and nervous system; vitamin/mineral fortified
Margarine with Nutrients
Company: Unilever Bestfoods
Brand: Becel Pro-Activ
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Austria
Launched: January 2007
Product Description: Becel Pro-Activ has repackaged its margarine, which contains active herbal ingredients, vitamins, 40% fat and omega 3 and 6. According to the manufacturer, it has been proved that the product helps reduce cholesterol. It is not suitable for baking or frying, and is available in a 250-gram tub.
Functional/Other Claims: Cardiovascular
Omega 3 Plus Margarine Spread
Company: Unilever
Brand: Becel
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Belgium
Launched: October 2006
Product Description: Becel Omega 3 Plus Margarine Spread has been formulated with two sorts of omega 3, which are indispensable fatty acids for the body. The product is available in a 250-gram tub.
Omega 3 Plus Yogurt
Company: Danone
Brand: Danone Cardivia
Category: Dairy
Sub-Category: Spoonable Yogurt
Country: Canada
Launched: August 2007
Product Description: Danone Cardivia Omega 3 Plus Yogurt has an improved recipe with double the source of omega 3's. It is also low in saturated fat and trans fat, and thus may help reduce the risk of heart disease. It is available in a 12-pack containing three each of Cranberry-Raspberry, Strawberry, Red Apple-Blackberry, and Peach-mango flavors.
Functional/Other Claims: Cardiovascular, low/no/reduced fat, low/no/reduced trans fat
Fortified Soy Beverage
Company: SoyaWorld
Brand: So Good Omega
Category: Dairy
Sub-Category: Soy Based Drinks
Country: Canada
Launched: July 2007
Product Description: So Good Omega Fortified Soy Beverage is made with flax and provides a source of omega 3 polyunsaturated fatty acids, calcium and protein. This product is free of preservatives and features a Vanilla flavor. It also has the Health Check stamp from The Heart and Stroke Foundation and is lactose-free and Kosher-certified.
Bake-at-Home Oatmeal Energy Bars
Company: Matisse & Jacks
Brand: Matisse & Jack's Trail Blaze
Category: Bakery
Sub-Category: Baking Ingredients & Mixes
Country: Canada
Launched: June 2007
Product Description: Matisse & Jack's Trail Blaze Bake-At-Home Oatmeal Energy Bars are made with all-natural wholesome ingredients, such as organic oats, flaxseed, nuts and dried fruits. This product contains no hydrogenated oils and no preservatives, and is a source of omega 3 and proteins. The mix yields nine bars and the baking process is claimed to be quick and easy. It retails in a 340-gram pack that features a recipe for oatmeal energy muffins as well as some tips on the side. The bars are available in Cranberry Walnut and Chocolate Chip varieties.
Juice with Omega 3's
Company: A. Lassonde et Fils
Brand: Oasis MEG-3
Category: Beverages
Sub-Category: Juice
Country: Canada
Launched: March 2007
Product Description: Sources indicate that Lassonde co-branded with MEG-3 to provide the first shelf stable juice to contain omega 3 from fish oil. The product features a 100% blueberry and concord fruit juice blend with 100% of the recommended daily intake of vitamin C, two portions of fruit, and no added sugar or artificial flavors. The product also contains inulin, a natural ingredient that provides beneficial bacteria to the intestine.
Functional/Other Claims: Cardiovascular, no additives/preservatives, low/ no/reduced sugar, vitamin/mineral fortified
Orange Juice with Omega 3's
Company: Tropicana
Brand: Tropicana Essentials
Category: Beverages
Sub-Category: Juice
Country: Canada
Launched: February 2007
Product Description: New under the Tropicana Essentials brand is Orange Juice with Omega 3. The omega 3 variety is said to support the normal development of the brain, eyes and nervous system. It contains no pulp, no added sugar and a 250-ml glass contains the daily RDA of vitamin C.
Functional/Other Claims: Brain, eyes, nervous system
Omega 3 Beef Burgers
Company: The Great Atlantic & Pacific
Brand: Master Choice LifeSmart
Category: Processed Fish, Meat & Egg Products
Sub-Category: Meat Products
Country: Canada
Launched: January 2007
Product Description: Master Choice LifeSmart Omga-3 Burgers de Boeuf (Omega 3 Beef Burgers) are made with lean ground beef, containing 35% less fat than a normal burger. The burgers also serve as a source of omega 3's.
Oh Mega J Orange Juice
Company: Loblaws
Brand: President's Choice Blue Menu
Category: Beverages
Sub-Category: Juice
Country: Canada
Launched: December 2006
Product Description: President's Choice Blue Menu Oh Mega J Orange Juice is made with encapsulated omega 3 fish oils, which support the normal development of the brain, eyes and nerves. It is claimed to have the same great taste as regular President's Choice Orange Juice, is pulp-free and Kosher certified.
Functional/Other Claims: Brain and nervous system, vitamin/mineral fortified
Mayonnaise with Bertolli Olive Oil
Company: Unilever Bestfoods
Brand: Hellmann's
Category: Sauces & Seasonings
Sub-Category: Mayonnaise
Country: Canada
Launched: October 2006
Product Description: New under the Hellmann's brand is Mayonnaise with Bertolli Olive Oil. It is said to be a good source of omega 3, is free from trans fat, and is low in cholesterol and saturated fat.
Idea Margarine
Brand: Rama
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Czech Republic
Launched: January 2007
Product Description: The Rama brand has launched Idea Margarine. It contains DHA and ALA. DHA is a building component of the brain, and ALA is a building component of bones. It retails in a 225-gram pack.
Functional/Other Claims: Brain and nervous system
Omega 3 Lactose-free Vegetable Fat Spread
Company: Ravintoraisio Oy
Brand: Raisio Benecol
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Finland
Launched: September 2006
Product Description: Laktoositon Kasvirasvalevite is a lactose-free vegetable fat spread that contains added plant stanols to help lower cholesterol, and camelina vegetable oil, which contains omega 3 fatty acids. The product contains 32% fat, and has a green keyhole symbol, which is synonymous with healthy eating.
Functional/Other Claims: Cardiovascular
Chocolate Chip Brioche
Company: Lu
Brand: LU Taillefine Equilibre
Category: Bakery
Sub-Category: Cakes, Pastries & Sweet Goods
Country: France
Launched: November 2006
Product Description: LU Taillefine Equilibre Brioche aux Pepites de Chocolat (Chocolate Chip Brioche) is new to the Petit Dejeuner (Breakfast) range. The product contains only 8.5% fat and is rich in cereals, fiber, vitamins and omega 3's.
Functional/Other Claims: Digestive
Strawberry Probiotic Mini Drink
Company: Unilever
Brand: Flora Omega 3 Plus
Category: Dairy
Sub-Category: Drinking Yogurts & Liquid Cultured Milk
Country: Ireland
Launched: September 2006
Product Description: New to the Flora Omega 3 Plus range is Strawberry Probiotic Mini Drink, which contains probiotic bacteria that can help keep the digestive system in balance. It is also a source of omega 3, which is a necessary part of a balanced diet to help keep your heart healthy. Each bottle contains 80 mg of omega 3 (DHA and EPA), is rich in folic acid, vitamin B6 and B12, and is low in fat. This product is available in a 600-gram pack with six 100-gram bottles. Also available in this range is Raspberry flavor.
Probiotic Yogurt Drink
Company: Milchhof Meran
Brand: Milchhof Meran Mente Viva
Category: Dairy
Sub-Category: Drinking Yogurts & Liquid Cultured Milk
Country: Italy
Launched: October 2006
Product Description: Milchhof Meran Mente Viva Probiotic Yogurt Drink with Strawberry flavor contains vegetable DHA and active lactic acid. It nourishes the mind and the memory. Also available in this range is a Banana flavor.
Functional/Other Claims: Digestive, brain and nervous system
Free Range Eggs with Omega 3&6
Company: Vivian
Brand: Vivian
Category: Processed Fish, Meat & Egg Products
Sub-Category: Eggs & Egg Products
Country: Netherlands
Launched: February 2007
Product Description: Vivian eggs are laid by free range chickens fed with a varied and 100% vegetarian diet. The eggs are claimed to be naturally rich in the good fats-omega 3 and omega 6, which can help support a healthy heart and blood circulation. One package contains six eggs.
Functional/Other Claims: Cardiovascular
Oil Blend
Company: Unilever
Brand: Becel
Category: Sauces & Seasonings
Sub-Category: Oils
Country: Netherlands
Launched: September 2006
Product Description: Becel Multi Voor Koken, (Roer) Bakken en Braden is a liquid product that contains 82% pure vegetable oils, of which 50% is rich in omega 3 and omega 6 fatty acids. It is suitable for baking, frying, grilling, stir-frying, for sauces and for lining baking moulds. It is also free from milk protein and lactose. The product is now available in a 500-ml bottle in an updated package with new labelling carrying the "ik kies bewust" logo (I choose with awareness). This logo was introduced in May last year by Unilever with Campina, Friesland foods, as well as several hypermarket chains and caterers to indicate that the product contains little or less saturated fats, trans fats, sugar and salt. A number of Calv, Becel and other Unilever products, such as Bertolli, Blue Band, Conimex, Iglo, Knorr, Lipton and Unex have the new labelling.
Bite Size Sea Creatures Crackers
Company: Fimex
Brand: Minuet
Category: Bakery
Sub-Category: Savoury Biscuits/Crackers
Country: Philippines
Launched: January 2007
Product Description: Minuet Bite Size Sea Creatures Crackers feature Cheese flavor, and is claimed to be a good source of calcium and DHA.
Functional/Other Claims: Bone health, brain and nervous system
Milk
Company: Parmalat
Brand: Parmalat Omega 3
Category: Dairy
Sub-Category: White Milk
Country: Italy
Launched: October 2006
Product Description: Parmalat Omega 3 Milk is described as a semi-skimmed milk with added vitamins C, E, B6 and fatty acids omega 3. Omega 3's are polyunsaturated fatty acids, which help the blood to reduce deposits of triglyceride and cholesterol in the arteries, thereby reducing the risk of heart disease. The added vitamins C, E and B6 help the action of omega 3 fatty acids and they also reduce the impact of free radicals, which are the main causes of aging. This product is available in a 1000-ml carton.
Functional/Other Claims: Beauty benefits, digestive, cardiovascular
Fermented Milk Drink
Company: Fima
Brand: Becel mega3Plus
Category: Dairy
Sub-Category: Drinking Yogurts &
Liquid Cultured Milk
Country: Portugal
Launched: January 2007
Product Description: Becel mega3Plus is a fermented milk with mega 3 plus, which is said to help maintain a healthy heart and blood circulation system. It also contains BB12, which reinforces natural defences. It is available in Morango Strawberry and Raspberry flavors.
Functional/Other Claims: Immune system, cardiovascular
Vegetable Oil
Company: Migros
Brand: Actilife Oliraplus
Category: Sauces & Seasonings
Sub-Category: Oils
Country: Switzerland
Launched: March 2007
Product Description: Actilife Oliraplus Pflanzenl is a Vegetable Oil. The product contains vitamins A, D & E, folic acid and omega 3 fatty acids, which are claimed to enhance cardiovascular, eye and muscle functions.
Functional/Other Claims: Brain and nervous system, cardiovascular
Omega 3 Juice
Company: Migros
Brand: Actilife+
Category: Beverages
Sub-Category: Nectars
Country: Switzerland
Launched: September 2006
Product Description: Actilife+ Omega 3 Juice is a beverage containing 39% fruit juices, vitamin C and omega 3 fatty acids. The juice arrives as a fruit cocktail mix containing Orange, Guava, Apple, and Strawberry flavors in a 1-liter carton.
Functional/Other Claims: Vitamin/mineral fortified
Smoothie with Omega 3
Company: Sparky Brand
Brand: Sparky Super Juices
Category: Beverages
Sub-Category: Juice
Country: U.K.
Launched: April 2007
Product Description: Sparky Super Juices has launched a new Smoothie with omega 3. It is made from 100% natural fruit pieces and is said to be a super-rich antioxidant with five times more antioxidant power than blueberries. This Acai Berry and Strawberry-flavored product is said to improve heart and brain health. It has no artificial colors or flavors, and no added sweeteners or preservatives. The pack contains four 100-gram bottles.
Functional/Other Claims: Brain and nervous system, cardiovascular
16 Baked Beans in Tomato Sauce
Company: Branston
Brand: Branstein
Category: Fruit & Vegetables
Sub-Category: Vegetables
Country: U.K.
Launched: June 2007
Product Description: Branston has reformulated its baked beans in tomato sauce. The product now comes with added omega 3 and is called Branstein. This product is microwaveable and suitable for vegetarians.
Functional/Other Claims: Brain and nervous system
Muesli Blooming Years Cereal
Company: Alara Wholefoods
Brand: Alara Organic
Category: Breakfast Cereals
Sub-Category: Cold Cereals
Country: U.K.
Launched: February 2007
Product Description: New under the Alara Organic brand is Muesli Blooming Years Cereal with cranberries, rosehip and cherries. It is said to have been developed especially to meet women's nutritional needs by combining the different dietary properties of carefully chosen organic whole grains, fruits and seeds. It is a natural source of iron, zinc, magnesium, folic acid, vitamin C, vitamin B6 and fiber, as well as omega 3, 6 and 9. This product is free from genetically modified ingredients, added sugar and salt, and wheat. Also available are: Growing Years; and Prime Years varieties.
Pasta Shapes in Tomato Sauce
Company: Heinz
Brand: Heinz Thomas & Friends
Category: Meals & Meal Centers
Sub-Category: Prepared Meals
Country: U.K.
Launched: February 2007
Product Description: Heinz Thomas & Friends Pasta Shapes in Tomato Sauce is enriched with omega 3, and free from artificial colors, flavors and preservatives.
Super Fruit Bars
Company: Sparky Brand
Brand: Sparky
Category: Snacks
Sub-Category: Snack/Cereal/Energy Bars
Country: U.K.
Launched: December 2006
Product Description: Sparky Super Fruit Bars are enriched with omega 3 for a healthy heart (up to 15% of the recommended daily amount) and are free from wheat, dairy and sweeteners. The bars are available in two of the following varieties: Pomegranate & Raspberry and Blueberry & Strawberry.
Functional/Other Claims: Cardiovascular
Barley Based Bars
Company: NutriTech International
Brand: Aktiv Everyday
Category: Snacks
Sub-Category: Snack/Cereal/Energy Bars
Country: U.K.
Launched: September 2006
Product Description: Aktiv Everyday is a range of new barley-based energy bars from Sweden, which can aid in weight loss or keep blood sugar levels constant. The product is enriched with omega 3 and 6 fatty acids, and can be eaten by consumers following a low GI diet. Available in the range are: Pineapple Infusion, coated with milk chocolate; and Red Fruit Infusion, coated with yogurt.
Functional/Other Claims: Low glycemic
Smoked Mackeral & Egg Omega Boost Sandwich
Company: Marks & Spencer
Brand: Marks & Spencer Limited Edition
Category: Meals & Meal Centers
Sub-Category: Prepared Meals
Country: U.K.
Launched: September 2006
Product Description: New to the Marks and Spencer brand is a Smoked Mackerel & Egg sandwich that markets itself as providing an "omega 3 boost." This limited edition sandwich uses free-range egg. The sandwich also contains horseradish sauce, mayonnaise, and mixed salad leaves all packed between two slices of oatmeal bread. Marks and Spencer has an on-pack claim to supporting sustainable fishing and the product contains no artificial flavors, colors, preservatives, or hydrogenated fats. It is also available in an Italian Job variety, described as salami Milano, which includes vine ripened tomato, buffalo mozzarella and basil pesto on sun dried tomato bread.
Acai Brazilian Rainforest Superberry Juice Drink
Company: Scozil
Brand: Happy Monkey
Category: Beverages
Sub-Category: Juice
Country: U.K.
Launched: September 2006
Product Description: Happy Monkey Aa Brazilian Rainforest Superberry Juice Drink is made from all natural ingredients and is said to be full of natural antioxidants, essential omegas 6 and 9, and blended Aa berries and red grapes. This product is available in a 330-ml pack.
Functional/Other Claims: All natural
Mini Meals Range
Company: Heinz
Brand: Heinz
Category: Meals & Meal Centers
Sub-Category: Prepared Meals
Country: U.K.
Launched: September 2006
Product Description: Heinz has launched three miniature meals for children, comprising Vegetable Ravioli in tomato sauce; Pasta Spirals; and Baked Beanz & Mini Sausages. All varieties include omega 3 fatty acids.
Orange Juice
Company: Schwartz
Brand: Sparky
Category: Beverages
Sub-Category: Juice
Country: U.K.
Launched: June 2006
Product Description: Sparky Brand has launched Ornage, a carton of orange juice, which is enriched with omega 3. The odd spelling on the carton is claimed to show the effects of omega 3 on the brain.
Functional/Other Claims: Brain and nervous system
Pumpkin Raisin Crunch Cereal
Company: Nature's Path Foods
Brand: Nature's Path Organic Flax Plus
Category: Breakfast Cereals
Sub-Category: Cold Cereals
Country: U.S.
Launched: August 2007
Product Description: Nature's Path Organic Flax Plus Pumpkin Raisin Crunch Cereal contains 650 mg of omega 3's per serving. The product is USDA Organic and Kosher certified and contains flaxseeds, raisins, pumpkin seeds, and oats. It has been made without preservatives or additives.
Functional/Other Claims: Organic
Yogurt Drinks
Company: Unilever Bestfoods
Brand: Promise Activ SuperShots
Category: Dairy
Sub-Category: Drinking Yogurts &
Liquid Cultured Milk
Country: U.S.
Launched: June 2007
Product Description: Promise has introduced Activ SuperShots, a range of fruit and yogurt-based mini drinks with 2 grams of cholesterol-lowering natural plant sterols. The range comprises the following flavors: Strawberry, Peach and Raspberry. The drinks contain Heart Health Essentials, omega 3 ALA and omega 6. Activ SuperShots are claimed to be a good source of vitamin E. It is claimed by the manufacturer that this product actively removes cholesterol (when used everyday).
Functional/Other Claims: Cardiovascular, Kosher
Light Buttery Spread
Company: GFA Brands
Brand: Smart Balance
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: U.S.
Launched: May 2007
Product Description: Smart Balance Light is a lactose-free buttery spread with no trans fats and zero carbohydrates. It is now made with flax oil to achieve an ideal 4-to-1 ratio of omega 6 to omega 3. This Kosher-certified and gluten-free product has been endorsed by professional chefs.
Functional/Other Claims: Gluten-free
Low-Fat Yogurt
Company: Yoplait
Brand: Yoplait Kids
Category: Dairy
Sub-Category: Spoonable Yogurt
Country: U.S.
Launched: May 2007
Product Description: Yoplait Kids Lowfat Yogurt has 25% less sugar than the average leading kids' yogurts, and now contains omega 3 DHA to help support brain health and growth and development. This six-pack of Kosher-certified yogurt contains three 4-oz. pots of vanilla-flavored yogurt and three 4-oz. pots of banana-flavored yogurt, and the packaging features the dog Blue from Nick Jr. Blue's Clues.
Functional/Other Claims: Brain and nervous system
Reduced Fat Milk
Company: Horizon Organic Dairy
Brand: Horizon Organic
Category: Dairy
Sub-Category: White Milk
Country: U.S.
Launched: May 2007
Product Description: Horizon Organic Reduced Fat Milk is fortified with vitamins A and D and provides a good source of calcium. It also contains DHA for brain and eye support, and is Kosher-certified.
Tropicana Essentials
Company: Tropicana
Brand: Tropicana Pure Premium
Essentials
Category: Beverages
Sub-Category: Juice
Country: U.S.
Launched: Mar 2007
Product Description: Tropicana Pure Premium Essentials Healthy Heart Orange Juice has a new formulation with omega 3 fatty acids. This product also contains vitamin C, potassium and folate.
Functional/Other Claims: Cardiovascular
Hard Cooked Peeled Eggs
Company: Eggland's Best
Brand: Eggland's Best
Category: Processed Fish, Meat & Egg Products
Sub-Category: Eggs & Egg Products
Country: U.S.
Launched: February 2007
Product Description: New under the Eggland's Best brand are Hard Cooked Peeled Eggs, a pack of ready to eat, tasty, nutritious and convenient medium-sized eggs, which are said to be great tasting and can be part of a nutritious diet. They are high in vitamin E; contain 100 mg of omega 3's, and 25% saturated fats. These eggs are produced from USDA Grade AA fresh shell eggs and are "EB quality approved." This product is Kosher-certified.
Functional/Other Claims: Kosher, vitamin-fortified
Soy Milk with Fiber
Company: WhiteWave Foods
Brand: Silk Plus
Category: Dairy
Sub-Category: Soy Based Drinks
Country: U.S.
Launched: February 2007
Product Description: Silk Plus Soy Milk with Fiber is a new soy milk with vanilla flavor, which contains vitamins, minerals, added fiber and omega 3 DHA. The product helps to support a healthy digestive system, and is lactose-free, dairy-free, cholesterol-free and fortified with vitamins and calcium. This soy milk is Kosher-certified, and suitable for vegetarians. The product is also available as Plus Omega 3 DHA.
Butter Spread
Company: Unilever Bestfoods
Brand: I Can't Believe It's Not Butter!
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: U.S.
Launched: October 2006
Product Description: I Can't Believe It's Not Butter Original Spread, made with sweet cream buttermilk, is now available in a 3-lb. pack. This Kosher-certified product is naturally cholesterol-free and contains 0 grams of trans fat per serving. It is claimed to feature an even more butter taste than ever.
All Natural Breads
Company: Flowers Foods Bakeries
Brand: Nature's Own
Category: Bakery
Sub-Category: Bread & Bread Products
Country: U.S.
Launched: September 2006
Product Description: Nature's Own All Natural Specialty Breads are available in: Double Fiber Wheat; 100% Whole Wheat; 100% Whole Wheat with Organic Flour; Honey Wheat with Organic Flour; Hearty Oatmeal; 12-Grain; and 9-Grain varieties. The Double Fiber Wheat variety has 5 grams of fiber per slice, which is claimed to be twice the fiber of 100% whole wheat bread. In addition, the product is free of artificial preservatives, colors, or flavorings, and is a source of omega 3 DHA/EPA.
Angel Hair Pasta
Company: DeBoles Nutritional Foods
Brand: DeBoles Organic
Category: Side Dishes
Sub-Category: Pasta
Country: U.S.
Launched: September 2006
Product Description: De Boles Organic Angel Hair Pasta is made with whole wheat and golden flax. The pasta is a good source of whole grains and an excellent source of omega 3's. This product is certified Kosher.
Functional/Other Claims: Organic, whole grain
Consumers are fast-becoming familiar with omega 3's (ALA-alpha linolenic acid, EPA-eicosapentaenoic acid and DHA-docosahexaenoic acid). While omega 3 supplements have been in the market for quite some time, omega 3 food and beverage fortification is a relatively new concept for the consumer. For years, companies have tried to get these valuable ingredients in foods, but they frequently ran into taste, stability and processing hurdles, particularly in the case of marine-based EPA and DHA. But a lot has changed since then, and many of these issues have been resolved-hence the recent explosion in the market for products infused with omega 3's. At the same time, consumer awareness continues to grow in the double-digits, reaching unprecedented levels and climbing higher with each passing year.
Several types of foods and beverages are profiled in this issue's product round-up provided by Mintel's Global New Products Database (GNPD). Lynn Dornblaser, who is in charge of the GNPD, highlighted over 40 products launched within the last 12 months that she deemed significant or unique to the market. The round-up, which starts on page 64, covers omega 3 food and beverages launches from around the globe.
-Nutraceuticals World Staff
Unique Omega 3 Launches in the Last 12 Months
Soy & Linseed Crispbread
Company: Paradise Foods
Brand: Vive Wellbeing
Category: Bakery
Sub-Category: Savory Biscuits/Crackers
Country: Australia
Launched: October 2006
Product Description: Vive Wellbeing Soy and Linseed Crispbread is a source of omega 3, is high in fiber, and has no cholesterol. It is also one of the richest food sources of ALA (alpha-linolenic acid), an essential fatty acid that has a beneficial impact on health. Each pack contains eight individual convenient snack packs. Also available in this range is a Seven Grain variant.
Margarine with Nutrients
Company: Unilever
Brand: Rama Idee!
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Austria
Launched: February 2007
Product Description: Rama Idee! is a margarine with important nutrients for the brain such as DHA (docosahexaenoic acid), EPA (eicosapentaenoic acid) and ALA (alpha linolenic acid). The product also contains vitamin B and is targeted at children.
Functional/Other Claims: Brain and nervous system; vitamin/mineral fortified
Margarine with Nutrients
Company: Unilever Bestfoods
Brand: Becel Pro-Activ
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Austria
Launched: January 2007
Product Description: Becel Pro-Activ has repackaged its margarine, which contains active herbal ingredients, vitamins, 40% fat and omega 3 and 6. According to the manufacturer, it has been proved that the product helps reduce cholesterol. It is not suitable for baking or frying, and is available in a 250-gram tub.
Functional/Other Claims: Cardiovascular
Omega 3 Plus Margarine Spread
Company: Unilever
Brand: Becel
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Belgium
Launched: October 2006
Product Description: Becel Omega 3 Plus Margarine Spread has been formulated with two sorts of omega 3, which are indispensable fatty acids for the body. The product is available in a 250-gram tub.
Omega 3 Plus Yogurt
Company: Danone
Brand: Danone Cardivia
Category: Dairy
Sub-Category: Spoonable Yogurt
Country: Canada
Launched: August 2007
Product Description: Danone Cardivia Omega 3 Plus Yogurt has an improved recipe with double the source of omega 3's. It is also low in saturated fat and trans fat, and thus may help reduce the risk of heart disease. It is available in a 12-pack containing three each of Cranberry-Raspberry, Strawberry, Red Apple-Blackberry, and Peach-mango flavors.
Functional/Other Claims: Cardiovascular, low/no/reduced fat, low/no/reduced trans fat
Fortified Soy Beverage
Company: SoyaWorld
Brand: So Good Omega
Category: Dairy
Sub-Category: Soy Based Drinks
Country: Canada
Launched: July 2007
Product Description: So Good Omega Fortified Soy Beverage is made with flax and provides a source of omega 3 polyunsaturated fatty acids, calcium and protein. This product is free of preservatives and features a Vanilla flavor. It also has the Health Check stamp from The Heart and Stroke Foundation and is lactose-free and Kosher-certified.
Bake-at-Home Oatmeal Energy Bars
Company: Matisse & Jacks
Brand: Matisse & Jack's Trail Blaze
Category: Bakery
Sub-Category: Baking Ingredients & Mixes
Country: Canada
Launched: June 2007
Product Description: Matisse & Jack's Trail Blaze Bake-At-Home Oatmeal Energy Bars are made with all-natural wholesome ingredients, such as organic oats, flaxseed, nuts and dried fruits. This product contains no hydrogenated oils and no preservatives, and is a source of omega 3 and proteins. The mix yields nine bars and the baking process is claimed to be quick and easy. It retails in a 340-gram pack that features a recipe for oatmeal energy muffins as well as some tips on the side. The bars are available in Cranberry Walnut and Chocolate Chip varieties.
Juice with Omega 3's
Company: A. Lassonde et Fils
Brand: Oasis MEG-3
Category: Beverages
Sub-Category: Juice
Country: Canada
Launched: March 2007
Product Description: Sources indicate that Lassonde co-branded with MEG-3 to provide the first shelf stable juice to contain omega 3 from fish oil. The product features a 100% blueberry and concord fruit juice blend with 100% of the recommended daily intake of vitamin C, two portions of fruit, and no added sugar or artificial flavors. The product also contains inulin, a natural ingredient that provides beneficial bacteria to the intestine.
Functional/Other Claims: Cardiovascular, no additives/preservatives, low/ no/reduced sugar, vitamin/mineral fortified
Orange Juice with Omega 3's
Company: Tropicana
Brand: Tropicana Essentials
Category: Beverages
Sub-Category: Juice
Country: Canada
Launched: February 2007
Product Description: New under the Tropicana Essentials brand is Orange Juice with Omega 3. The omega 3 variety is said to support the normal development of the brain, eyes and nervous system. It contains no pulp, no added sugar and a 250-ml glass contains the daily RDA of vitamin C.
Functional/Other Claims: Brain, eyes, nervous system
Omega 3 Beef Burgers
Company: The Great Atlantic & Pacific
Brand: Master Choice LifeSmart
Category: Processed Fish, Meat & Egg Products
Sub-Category: Meat Products
Country: Canada
Launched: January 2007
Product Description: Master Choice LifeSmart Omga-3 Burgers de Boeuf (Omega 3 Beef Burgers) are made with lean ground beef, containing 35% less fat than a normal burger. The burgers also serve as a source of omega 3's.
Oh Mega J Orange Juice
Company: Loblaws
Brand: President's Choice Blue Menu
Category: Beverages
Sub-Category: Juice
Country: Canada
Launched: December 2006
Product Description: President's Choice Blue Menu Oh Mega J Orange Juice is made with encapsulated omega 3 fish oils, which support the normal development of the brain, eyes and nerves. It is claimed to have the same great taste as regular President's Choice Orange Juice, is pulp-free and Kosher certified.
Functional/Other Claims: Brain and nervous system, vitamin/mineral fortified
Mayonnaise with Bertolli Olive Oil
Company: Unilever Bestfoods
Brand: Hellmann's
Category: Sauces & Seasonings
Sub-Category: Mayonnaise
Country: Canada
Launched: October 2006
Product Description: New under the Hellmann's brand is Mayonnaise with Bertolli Olive Oil. It is said to be a good source of omega 3, is free from trans fat, and is low in cholesterol and saturated fat.
Idea Margarine
Brand: Rama
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Czech Republic
Launched: January 2007
Product Description: The Rama brand has launched Idea Margarine. It contains DHA and ALA. DHA is a building component of the brain, and ALA is a building component of bones. It retails in a 225-gram pack.
Functional/Other Claims: Brain and nervous system
Omega 3 Lactose-free Vegetable Fat Spread
Company: Ravintoraisio Oy
Brand: Raisio Benecol
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: Finland
Launched: September 2006
Product Description: Laktoositon Kasvirasvalevite is a lactose-free vegetable fat spread that contains added plant stanols to help lower cholesterol, and camelina vegetable oil, which contains omega 3 fatty acids. The product contains 32% fat, and has a green keyhole symbol, which is synonymous with healthy eating.
Functional/Other Claims: Cardiovascular
Chocolate Chip Brioche
Company: Lu
Brand: LU Taillefine Equilibre
Category: Bakery
Sub-Category: Cakes, Pastries & Sweet Goods
Country: France
Launched: November 2006
Product Description: LU Taillefine Equilibre Brioche aux Pepites de Chocolat (Chocolate Chip Brioche) is new to the Petit Dejeuner (Breakfast) range. The product contains only 8.5% fat and is rich in cereals, fiber, vitamins and omega 3's.
Functional/Other Claims: Digestive
Strawberry Probiotic Mini Drink
Company: Unilever
Brand: Flora Omega 3 Plus
Category: Dairy
Sub-Category: Drinking Yogurts & Liquid Cultured Milk
Country: Ireland
Launched: September 2006
Product Description: New to the Flora Omega 3 Plus range is Strawberry Probiotic Mini Drink, which contains probiotic bacteria that can help keep the digestive system in balance. It is also a source of omega 3, which is a necessary part of a balanced diet to help keep your heart healthy. Each bottle contains 80 mg of omega 3 (DHA and EPA), is rich in folic acid, vitamin B6 and B12, and is low in fat. This product is available in a 600-gram pack with six 100-gram bottles. Also available in this range is Raspberry flavor.
Probiotic Yogurt Drink
Company: Milchhof Meran
Brand: Milchhof Meran Mente Viva
Category: Dairy
Sub-Category: Drinking Yogurts & Liquid Cultured Milk
Country: Italy
Launched: October 2006
Product Description: Milchhof Meran Mente Viva Probiotic Yogurt Drink with Strawberry flavor contains vegetable DHA and active lactic acid. It nourishes the mind and the memory. Also available in this range is a Banana flavor.
Functional/Other Claims: Digestive, brain and nervous system
Free Range Eggs with Omega 3&6
Company: Vivian
Brand: Vivian
Category: Processed Fish, Meat & Egg Products
Sub-Category: Eggs & Egg Products
Country: Netherlands
Launched: February 2007
Product Description: Vivian eggs are laid by free range chickens fed with a varied and 100% vegetarian diet. The eggs are claimed to be naturally rich in the good fats-omega 3 and omega 6, which can help support a healthy heart and blood circulation. One package contains six eggs.
Functional/Other Claims: Cardiovascular
Oil Blend
Company: Unilever
Brand: Becel
Category: Sauces & Seasonings
Sub-Category: Oils
Country: Netherlands
Launched: September 2006
Product Description: Becel Multi Voor Koken, (Roer) Bakken en Braden is a liquid product that contains 82% pure vegetable oils, of which 50% is rich in omega 3 and omega 6 fatty acids. It is suitable for baking, frying, grilling, stir-frying, for sauces and for lining baking moulds. It is also free from milk protein and lactose. The product is now available in a 500-ml bottle in an updated package with new labelling carrying the "ik kies bewust" logo (I choose with awareness). This logo was introduced in May last year by Unilever with Campina, Friesland foods, as well as several hypermarket chains and caterers to indicate that the product contains little or less saturated fats, trans fats, sugar and salt. A number of Calv, Becel and other Unilever products, such as Bertolli, Blue Band, Conimex, Iglo, Knorr, Lipton and Unex have the new labelling.
Bite Size Sea Creatures Crackers
Company: Fimex
Brand: Minuet
Category: Bakery
Sub-Category: Savoury Biscuits/Crackers
Country: Philippines
Launched: January 2007
Product Description: Minuet Bite Size Sea Creatures Crackers feature Cheese flavor, and is claimed to be a good source of calcium and DHA.
Functional/Other Claims: Bone health, brain and nervous system
Milk
Company: Parmalat
Brand: Parmalat Omega 3
Category: Dairy
Sub-Category: White Milk
Country: Italy
Launched: October 2006
Product Description: Parmalat Omega 3 Milk is described as a semi-skimmed milk with added vitamins C, E, B6 and fatty acids omega 3. Omega 3's are polyunsaturated fatty acids, which help the blood to reduce deposits of triglyceride and cholesterol in the arteries, thereby reducing the risk of heart disease. The added vitamins C, E and B6 help the action of omega 3 fatty acids and they also reduce the impact of free radicals, which are the main causes of aging. This product is available in a 1000-ml carton.
Functional/Other Claims: Beauty benefits, digestive, cardiovascular
Fermented Milk Drink
Company: Fima
Brand: Becel mega3Plus
Category: Dairy
Sub-Category: Drinking Yogurts &
Liquid Cultured Milk
Country: Portugal
Launched: January 2007
Product Description: Becel mega3Plus is a fermented milk with mega 3 plus, which is said to help maintain a healthy heart and blood circulation system. It also contains BB12, which reinforces natural defences. It is available in Morango Strawberry and Raspberry flavors.
Functional/Other Claims: Immune system, cardiovascular
Vegetable Oil
Company: Migros
Brand: Actilife Oliraplus
Category: Sauces & Seasonings
Sub-Category: Oils
Country: Switzerland
Launched: March 2007
Product Description: Actilife Oliraplus Pflanzenl is a Vegetable Oil. The product contains vitamins A, D & E, folic acid and omega 3 fatty acids, which are claimed to enhance cardiovascular, eye and muscle functions.
Functional/Other Claims: Brain and nervous system, cardiovascular
Omega 3 Juice
Company: Migros
Brand: Actilife+
Category: Beverages
Sub-Category: Nectars
Country: Switzerland
Launched: September 2006
Product Description: Actilife+ Omega 3 Juice is a beverage containing 39% fruit juices, vitamin C and omega 3 fatty acids. The juice arrives as a fruit cocktail mix containing Orange, Guava, Apple, and Strawberry flavors in a 1-liter carton.
Functional/Other Claims: Vitamin/mineral fortified
Smoothie with Omega 3
Company: Sparky Brand
Brand: Sparky Super Juices
Category: Beverages
Sub-Category: Juice
Country: U.K.
Launched: April 2007
Product Description: Sparky Super Juices has launched a new Smoothie with omega 3. It is made from 100% natural fruit pieces and is said to be a super-rich antioxidant with five times more antioxidant power than blueberries. This Acai Berry and Strawberry-flavored product is said to improve heart and brain health. It has no artificial colors or flavors, and no added sweeteners or preservatives. The pack contains four 100-gram bottles.
Functional/Other Claims: Brain and nervous system, cardiovascular
16 Baked Beans in Tomato Sauce
Company: Branston
Brand: Branstein
Category: Fruit & Vegetables
Sub-Category: Vegetables
Country: U.K.
Launched: June 2007
Product Description: Branston has reformulated its baked beans in tomato sauce. The product now comes with added omega 3 and is called Branstein. This product is microwaveable and suitable for vegetarians.
Functional/Other Claims: Brain and nervous system
Muesli Blooming Years Cereal
Company: Alara Wholefoods
Brand: Alara Organic
Category: Breakfast Cereals
Sub-Category: Cold Cereals
Country: U.K.
Launched: February 2007
Product Description: New under the Alara Organic brand is Muesli Blooming Years Cereal with cranberries, rosehip and cherries. It is said to have been developed especially to meet women's nutritional needs by combining the different dietary properties of carefully chosen organic whole grains, fruits and seeds. It is a natural source of iron, zinc, magnesium, folic acid, vitamin C, vitamin B6 and fiber, as well as omega 3, 6 and 9. This product is free from genetically modified ingredients, added sugar and salt, and wheat. Also available are: Growing Years; and Prime Years varieties.
Pasta Shapes in Tomato Sauce
Company: Heinz
Brand: Heinz Thomas & Friends
Category: Meals & Meal Centers
Sub-Category: Prepared Meals
Country: U.K.
Launched: February 2007
Product Description: Heinz Thomas & Friends Pasta Shapes in Tomato Sauce is enriched with omega 3, and free from artificial colors, flavors and preservatives.
Super Fruit Bars
Company: Sparky Brand
Brand: Sparky
Category: Snacks
Sub-Category: Snack/Cereal/Energy Bars
Country: U.K.
Launched: December 2006
Product Description: Sparky Super Fruit Bars are enriched with omega 3 for a healthy heart (up to 15% of the recommended daily amount) and are free from wheat, dairy and sweeteners. The bars are available in two of the following varieties: Pomegranate & Raspberry and Blueberry & Strawberry.
Functional/Other Claims: Cardiovascular
Barley Based Bars
Company: NutriTech International
Brand: Aktiv Everyday
Category: Snacks
Sub-Category: Snack/Cereal/Energy Bars
Country: U.K.
Launched: September 2006
Product Description: Aktiv Everyday is a range of new barley-based energy bars from Sweden, which can aid in weight loss or keep blood sugar levels constant. The product is enriched with omega 3 and 6 fatty acids, and can be eaten by consumers following a low GI diet. Available in the range are: Pineapple Infusion, coated with milk chocolate; and Red Fruit Infusion, coated with yogurt.
Functional/Other Claims: Low glycemic
Smoked Mackeral & Egg Omega Boost Sandwich
Company: Marks & Spencer
Brand: Marks & Spencer Limited Edition
Category: Meals & Meal Centers
Sub-Category: Prepared Meals
Country: U.K.
Launched: September 2006
Product Description: New to the Marks and Spencer brand is a Smoked Mackerel & Egg sandwich that markets itself as providing an "omega 3 boost." This limited edition sandwich uses free-range egg. The sandwich also contains horseradish sauce, mayonnaise, and mixed salad leaves all packed between two slices of oatmeal bread. Marks and Spencer has an on-pack claim to supporting sustainable fishing and the product contains no artificial flavors, colors, preservatives, or hydrogenated fats. It is also available in an Italian Job variety, described as salami Milano, which includes vine ripened tomato, buffalo mozzarella and basil pesto on sun dried tomato bread.
Acai Brazilian Rainforest Superberry Juice Drink
Company: Scozil
Brand: Happy Monkey
Category: Beverages
Sub-Category: Juice
Country: U.K.
Launched: September 2006
Product Description: Happy Monkey Aa Brazilian Rainforest Superberry Juice Drink is made from all natural ingredients and is said to be full of natural antioxidants, essential omegas 6 and 9, and blended Aa berries and red grapes. This product is available in a 330-ml pack.
Functional/Other Claims: All natural
Mini Meals Range
Company: Heinz
Brand: Heinz
Category: Meals & Meal Centers
Sub-Category: Prepared Meals
Country: U.K.
Launched: September 2006
Product Description: Heinz has launched three miniature meals for children, comprising Vegetable Ravioli in tomato sauce; Pasta Spirals; and Baked Beanz & Mini Sausages. All varieties include omega 3 fatty acids.
Orange Juice
Company: Schwartz
Brand: Sparky
Category: Beverages
Sub-Category: Juice
Country: U.K.
Launched: June 2006
Product Description: Sparky Brand has launched Ornage, a carton of orange juice, which is enriched with omega 3. The odd spelling on the carton is claimed to show the effects of omega 3 on the brain.
Functional/Other Claims: Brain and nervous system
Pumpkin Raisin Crunch Cereal
Company: Nature's Path Foods
Brand: Nature's Path Organic Flax Plus
Category: Breakfast Cereals
Sub-Category: Cold Cereals
Country: U.S.
Launched: August 2007
Product Description: Nature's Path Organic Flax Plus Pumpkin Raisin Crunch Cereal contains 650 mg of omega 3's per serving. The product is USDA Organic and Kosher certified and contains flaxseeds, raisins, pumpkin seeds, and oats. It has been made without preservatives or additives.
Functional/Other Claims: Organic
Yogurt Drinks
Company: Unilever Bestfoods
Brand: Promise Activ SuperShots
Category: Dairy
Sub-Category: Drinking Yogurts &
Liquid Cultured Milk
Country: U.S.
Launched: June 2007
Product Description: Promise has introduced Activ SuperShots, a range of fruit and yogurt-based mini drinks with 2 grams of cholesterol-lowering natural plant sterols. The range comprises the following flavors: Strawberry, Peach and Raspberry. The drinks contain Heart Health Essentials, omega 3 ALA and omega 6. Activ SuperShots are claimed to be a good source of vitamin E. It is claimed by the manufacturer that this product actively removes cholesterol (when used everyday).
Functional/Other Claims: Cardiovascular, Kosher
Light Buttery Spread
Company: GFA Brands
Brand: Smart Balance
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: U.S.
Launched: May 2007
Product Description: Smart Balance Light is a lactose-free buttery spread with no trans fats and zero carbohydrates. It is now made with flax oil to achieve an ideal 4-to-1 ratio of omega 6 to omega 3. This Kosher-certified and gluten-free product has been endorsed by professional chefs.
Functional/Other Claims: Gluten-free
Low-Fat Yogurt
Company: Yoplait
Brand: Yoplait Kids
Category: Dairy
Sub-Category: Spoonable Yogurt
Country: U.S.
Launched: May 2007
Product Description: Yoplait Kids Lowfat Yogurt has 25% less sugar than the average leading kids' yogurts, and now contains omega 3 DHA to help support brain health and growth and development. This six-pack of Kosher-certified yogurt contains three 4-oz. pots of vanilla-flavored yogurt and three 4-oz. pots of banana-flavored yogurt, and the packaging features the dog Blue from Nick Jr. Blue's Clues.
Functional/Other Claims: Brain and nervous system
Reduced Fat Milk
Company: Horizon Organic Dairy
Brand: Horizon Organic
Category: Dairy
Sub-Category: White Milk
Country: U.S.
Launched: May 2007
Product Description: Horizon Organic Reduced Fat Milk is fortified with vitamins A and D and provides a good source of calcium. It also contains DHA for brain and eye support, and is Kosher-certified.
Tropicana Essentials
Company: Tropicana
Brand: Tropicana Pure Premium
Essentials
Category: Beverages
Sub-Category: Juice
Country: U.S.
Launched: Mar 2007
Product Description: Tropicana Pure Premium Essentials Healthy Heart Orange Juice has a new formulation with omega 3 fatty acids. This product also contains vitamin C, potassium and folate.
Functional/Other Claims: Cardiovascular
Hard Cooked Peeled Eggs
Company: Eggland's Best
Brand: Eggland's Best
Category: Processed Fish, Meat & Egg Products
Sub-Category: Eggs & Egg Products
Country: U.S.
Launched: February 2007
Product Description: New under the Eggland's Best brand are Hard Cooked Peeled Eggs, a pack of ready to eat, tasty, nutritious and convenient medium-sized eggs, which are said to be great tasting and can be part of a nutritious diet. They are high in vitamin E; contain 100 mg of omega 3's, and 25% saturated fats. These eggs are produced from USDA Grade AA fresh shell eggs and are "EB quality approved." This product is Kosher-certified.
Functional/Other Claims: Kosher, vitamin-fortified
Soy Milk with Fiber
Company: WhiteWave Foods
Brand: Silk Plus
Category: Dairy
Sub-Category: Soy Based Drinks
Country: U.S.
Launched: February 2007
Product Description: Silk Plus Soy Milk with Fiber is a new soy milk with vanilla flavor, which contains vitamins, minerals, added fiber and omega 3 DHA. The product helps to support a healthy digestive system, and is lactose-free, dairy-free, cholesterol-free and fortified with vitamins and calcium. This soy milk is Kosher-certified, and suitable for vegetarians. The product is also available as Plus Omega 3 DHA.
Butter Spread
Company: Unilever Bestfoods
Brand: I Can't Believe It's Not Butter!
Category: Dairy
Sub-Category: Butter & Yellow Fats
Country: U.S.
Launched: October 2006
Product Description: I Can't Believe It's Not Butter Original Spread, made with sweet cream buttermilk, is now available in a 3-lb. pack. This Kosher-certified product is naturally cholesterol-free and contains 0 grams of trans fat per serving. It is claimed to feature an even more butter taste than ever.
All Natural Breads
Company: Flowers Foods Bakeries
Brand: Nature's Own
Category: Bakery
Sub-Category: Bread & Bread Products
Country: U.S.
Launched: September 2006
Product Description: Nature's Own All Natural Specialty Breads are available in: Double Fiber Wheat; 100% Whole Wheat; 100% Whole Wheat with Organic Flour; Honey Wheat with Organic Flour; Hearty Oatmeal; 12-Grain; and 9-Grain varieties. The Double Fiber Wheat variety has 5 grams of fiber per slice, which is claimed to be twice the fiber of 100% whole wheat bread. In addition, the product is free of artificial preservatives, colors, or flavorings, and is a source of omega 3 DHA/EPA.
Angel Hair Pasta
Company: DeBoles Nutritional Foods
Brand: DeBoles Organic
Category: Side Dishes
Sub-Category: Pasta
Country: U.S.
Launched: September 2006
Product Description: De Boles Organic Angel Hair Pasta is made with whole wheat and golden flax. The pasta is a good source of whole grains and an excellent source of omega 3's. This product is certified Kosher.
Functional/Other Claims: Organic, whole grain
