10.01.06
Datamonitor, New York, NY, has released the “How to Attract New Sports Nutrition Consumers: Using Mainstream Health Trends to Pitch Professional-Style Products” report, which contains detailed data, analysis and best-practice recommendations covering attitudes toward and consumption of sports nutrition foods, drinks and supplements. The broad distinction between sports food and beverages and nutritional supplements is that the first ones are in the form of and act as a direct substitute for traditional food and beverage categories, while the second ones come in pill or powder form and are generally taken in addition to the consumer’s regular food and drink intake. The new report reveals U.S. consumers are buying more sports nutrition products than ever before. In fact, Americans spent a total of almost $4 billion in 2005 and will spend $4.8 billion in 2010.
For more information: Datamonitor, 585-374-6326; E-mail: abourgeois@datamonitor.com; Website: www.datamonitor.com.
