• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    Alkemist Labs Warns About Missing Components to Pesticide Testing

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Largest Cannabinoids Trial to Date Yields Positive Findings on Pain Management

    Kensing Acquires Vitae Naturals
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    CRN Announces New Staff Appointments

    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely

    True Westfjords Launches Dropi Cod Liver Oil Tonic

    ODSP Director Cara Welch Discusses Agency Priorities

    Alkemist Labs Warns About Missing Components to Pesticide Testing
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits

    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioactive Resources

    Bioenergy Life Science, Inc. (BLS)

    ESHA Research

    Nutrition21, LLC

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioactive Resources

    Bioenergy Life Science, Inc. (BLS)

    ESHA Research

    Nutrition21, LLC

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Flavor Trends in Functional Foods & Beverages

    With functional food, beverage, and even cosmeceutical development picking up steam, flavor houses have their work cut out for them.

    Related CONTENT
    • CTRL Launches Meal On-The-Go Bars
    • Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    • Aavishkar: Oral Films Poised for Success in Nutraceuticals Market
    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    Jessica Jones-Dille04.01.06
    Functional foods and beverages are exciting products to develop and flavor. However, there are certainly challenges involved when creating a product that offers true health functionality and delivers superior appearance and great taste at the same time. In the end, consumer acceptability of look and taste are the key success factors for any food and beverage-especially in the competitive environment of functional foods.

    Flavor trends in functional products differ based on overall flavor trends in specific food or beverage categories. Trends in flavors for healthy foods are also dependant on the types of nutraceuticals, vitamins or minerals used in the product. In the most successful products, flavors work in concert with other enhancement to provide the best overall product.

    It is important to think about the overall product concept and marketing story well before deciding on specific flavor alternatives. Most important, the marketer or developer should identify the specific functional components to be used along with their use levels. Flavor selection will vary based on the overall concept and product objectives, so it is vital to work with flavor experts and product development partners to achieve the highest quality results.

    Flavoring Functional Beverages

    Fruit flavors are the most favored for functional beverages. In these drinks, a "true to fruit" profile is essential. Consumers expect healthy products to taste natural and fresh, and the flavors should truly complement the functional ingredients used in the product.

    Citrus flavors and astringent berry flavors work especially well with antioxidant fortifications. These flavors blend nicely with the acidity that is inherent in vitamin C and other antioxidant ingredients. Another alternative is to pair a citrus flavor with a less acidic, milder fruit to create a tropical-type flavor blend.

    In functional beverages marketed to children, strawberry-banana and strawberry-kiwi flavors are very much on-trend. Kids prefer the sweet-sour profile of these combinations, as well as the familiarity of fruits they know. Flavor blends incorporating tropical fruit are also popular with children. Tropical fruit flavors are also a good fit for functional confectionery products.

    Functional Confectionery Flavors

    There is currently a strong trend in the confectionery segment toward the development of products with a healthy halo. Numerous combinations with exotic fruits, vitamins, herbs and plant extracts from all over the world are now offering the added health benefits demanded by consumers.

    For the manufacture of functional confectionery, the use of compounds is particularly recommended. In addition to fruit or vegetable juice, they may also contain the required food coloring raw materials, flavors, vitamins, minerals, herbs and other functional ingredients. Highly concentrated compounds produced specifically for use in confectionery products areadded at the end of the cooking process.

    Flavoring these compounds can be especially challenging because, again, the flavors used must work synergistically with the functional components. The right flavor choice depends on the type of juice(s) used, in addition to the levels of herbs, vitamins and minerals. Many times, the flavor profile is dependant on the functional pieces of the compound.

    One of the most significant trends in flavoring functional foods, especially beverages and confectionery products, is the use of flavors that are associated with health and function. Exotic fruits with health benefits are becoming mainstream due to changing demographics, including the growing ethnic population in the U.S., as well as the aging baby boomer population.

    With the dramatic increase of the U.S. ethnic population, food and beverage manufacturers are constantly trying to infuse popular tropical and exotic flavors into their product lines. This is also the case for functional food and beverage products. In fact, many of the fruits themselves have functional properties, and the flavors of these fruits lend themselves well to incorporation with other nutraceutical components. Examples include aai, acerola, mangosteen, goji, jabotacaba and passionfruit.

    As the baby boomers near 60 years of age, they will continue to seek out good-for-you products-both those that contribute to overall good health, and those that enhance outward appearance. Boomers' growing familiarity with exotic fruits and ingredients has grown as a result of this quest.

    Cosmeceutical Applications

    Cosmeceutical foods and beverages-those that contain nutraceutical ingredients and provide direct anti-aging or other appearance-enhancing benefits-are an up-and-coming trend greatly influenced by the baby boomer demographic. These products lend themselves to new and different flavor combinations encompassing both traditional fruit flavors and juices, as well as herbal and floral varieties.

    Cosmeceutical ingredients include those that act as antioxidants, those that contribute to cell and tissue formation, and those that are multi-functional. Antioxidant ingredients that play a role in outer appearance enhancement include lutein, lycopene, polyphenols, and vitamins A and E.

    Vitamin A is a cosmeceutical antioxidant, which protects the skin from ultraviolet (UV) radiation, reducing oxidative stress and positively effecting the production of collagen, thus promoting skin elasticity. Vitamin C is also involved in the synthesis of collagen and protects the skin from UVA exposure to prevent premature skin aging. Vitamin E encourages skin cell growth by improving circulation and promoting healing. Polyphenols protect the skin from UV damage and prevent oxidative stress and tissue damage.

    When working with these ingredients for cosmeceutical and other functional products, it is important the developer choose flavors that not only fit the marketing story and benefits of the ingredients and the product itself, but that also work well with the entire ingredient system. Vitamins A and E may pose challenges in a production setting due to solubility issues. The manufacturer must be well versed on the proper handling of emulsions and nanoemulsions. In addition, the other ingredients and flavors in the product must work synergistically to achieve a stable, quality, efficacious product.

    Functional ingredients that promote cell and tissue formation are also on-trend. Skin loses approximately 1% of its collagen and elastic tissue per year after age 25. The skin also becomes thinner as a result of aging. Ingredients such as biotin, aloe vera and collagen work to form new cells and tissues, and fight the signs of aging from within.

    Coenzyme Q10 (CoQ10) is a multi-functional cosmeceutical ingredient that scavenges free radicals and is essential for body cells, tissues and organs. It has been shown to decrease the activity of certain enzymes that degrade collagen and elastin production. Although it is a very useful and efficacious ingredient for many health concerns, CoQ10 is highly sensitive to heat and light, and must be packaged and processed accordingly.

    All of the previously mentioned ingredients work well with light, fruity flavors blended with herbal or floral notes. Familiar tropical fruits such as mango, pomegranate, and passionfruit work especially well blended with ginger, aloe vera, and other beneficial extracts. In addition, delicate female-skewed flavors like vanilla-lavender and berry rose add a level of fantasy appeal, as well as taste benefit, to the end product. Other cosmeceutical flavors include lavender-lemonade and other citrus fruit blends, which are more geared toward teens.

    Keep in Mind

    When developing functional flavor concepts, flavor developers can incorporate nutraceutical ingredients within the context of the flavor or flavor system itself. This can sometimes help with manufacturing issues, and add additional interest and a point of difference to the product. As an example, a flavorist may include aloe vera, ginger, and green tea into an herbal tea flavor.

    As marketers continue to demand new formats and concepts for functional foods and beverages, new flavor varieties in these products will emerge. Flavor trends are very much living, breathing and evolving. Producing the overall concept (the look, feel, and taste of the product) acceptable to consumers is the real source of innovation in product development and marketing. Also, incorporating functional ingredients around specific health platforms, such as cosmeceuticals, will continue to be a market driver. This approach offers mainstream consumers enough information so they can eat and drink for functional health and appearance results without having to get their hands around ingredient information they may not understand.

    In the future, we will continue to see health platforms emerge focusing on even more specific organs and functions. Brain health, circulatory health, immunity, eye health, and digestive well-being will emerge as important elements in conceptualizing new functional products, as they are of vital significance to the changing demographic landscape in the U.S. In the same vein, flavor trends will mirror these demographic preferences and the demands of new product concepts.

    As products become more customized to specific health goals and market niches, today's most popular flavors will not necessarily change completely, but will be slightly tweaked and customized to appeal to the desires of more specific target markets.

    About the author: Jessica Jones-Dille is an industry trend analyst with WILD Flavors, Inc., Erlanger, KY. She can be reached at 859-342-3548; E-mail: jjones-dille@wildflavors.com; Website: www.wildflavors.com.
    Related Searches
    • Confectionery
    • Enzymes
    • Cosmeceuticals / Nutricosmetics
    • Minerals
    Related Knowledge Center
    • Minerals
    • Antioxidants
    • Skin Health
    Suggested For You
    CTRL Launches Meal On-The-Go Bars CTRL Launches Meal On-The-Go Bars
    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Aavishkar: Oral Films Poised for Success in Nutraceuticals Market Aavishkar: Oral Films Poised for Success in Nutraceuticals Market
    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Tapping Functional Beverages to Meet Modern Wellness Needs Tapping Functional Beverages to Meet Modern Wellness Needs
    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    DSM and Firmenich to Merge to Create Nutrition, Beauty, and Wellness Brand DSM and Firmenich to Merge to Create Nutrition, Beauty, and Wellness Brand
    Beyond Raw Launches Concept X Pre-Workout Line Beyond Raw Launches Concept X Pre-Workout Line
    Solvay Invests in Suanfarma’s Vanillin Production Solvay Invests in Suanfarma’s Vanillin Production
    IFF to Discuss Customizable, Sustainable Solutions for Supplements IFF to Discuss Customizable, Sustainable Solutions for Supplements
    Guayusa for Gametime: Opportunities in Esports and Beyond Guayusa for Gametime: Opportunities in Esports and Beyond
    James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation
    NGS Launches Healthy Heights KidzProtein Nutritional Shakes NGS Launches Healthy Heights KidzProtein Nutritional Shakes
    Sweetleaf Debuts Salted Caramel Zero Sugar Stevia Syrup Sweetleaf Debuts Salted Caramel Zero Sugar Stevia Syrup
    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine

    Related Breaking News

    • Breaking News | Functional Foods & Beverages | Products
      CTRL Launches Meal On-The-Go Bars

      CTRL Launches Meal On-The-Go Bars

      This marks the company’s expansion into functional foods following a friends and family investment round.
      06.23.22

    • Antioxidants | Energy | Functional Foods & Beverages | Herbs & Botanicals
      Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

      Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

      Ryan Wories, Director of Marketing at FutureCeuticals discusses the ingredient’s formulation potential and appeal to eco-conscious consumers.

    • Breaking News | Consumer Trends | Contract Manufacturing | Delivery & Dosage Technologies | Dietary Supplements | Supplier News | World Markets
      Aavishkar: Oral Films Poised for Success in Nutraceuticals Market

      Aavishkar: Oral Films Poised for Success in Nutraceuticals Market

      The patent-pending delivery system can carry a 60% active ingredient content.
      06.02.22


    • Functional Foods & Beverages | Herbs & Botanicals | Mood Health & Sleep
      Tapping Functional Beverages to Meet Modern Wellness Needs

      Tapping Functional Beverages to Meet Modern Wellness Needs

      The category continues to offer new opportunities as health demands evolve, but competition and supply issues present ongoing challenges.
      By Sean Moloughney, Editor 06.02.22

    • Consumer Trends | Diabetes & Blood Sugar Management | Functional Foods & Beverages | Healthcare Trends | Sweeteners
      New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

      New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

      Allulose, stevia, monk fruit, and more help brands reduce sugar while supplements offer consumers additional solutions.
      By Danielle Rose, Contributing Writer 06.02.22

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    Breaking News
    • CRN Announces New Staff Appointments
    • Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    • True Westfjords Launches Dropi Cod Liver Oil Tonic
    • Alkemist Labs Warns About Missing Components to Pesticide Testing
    • Boswellia and Bengal Quince Fruit Extract Blend Linked to Respiratory Benefits
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CRN Announces New Staff Appointments
    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    True Westfjords Launches Dropi Cod Liver Oil Tonic
    Coatings World

    Latest Breaking News From Coatings World

    Waterborne Symposium Issues 2023 Call for Papers
    JNS-SmithChem Acquires Gulf Coast Chemical in Tampa, Florida
    Teknos Makes its Coatings with Help of Solar Power in Rajamäki, Finland
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    3M to Shed Neoplast, Neobun Brands
    FDA OKs Ra Medical Systems' DABRA 2.0 Catheter
    Hyperfine Leader Dave Scott to Step Down
    Contract Pharma

    Latest Breaking News From Contract Pharma

    TCG Lifesciences Inaugurates New R&D Facility in Pune
    Fujifilm Investing $1.6B to Expand Cell Culture Manufacturing Services
    Sharp Expands Clinical Services Operations at Heerenveen Facility
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Kevyn Aucoin Beauty To Launch Contour Eyeshadow Palettes
    Junoco Promotes #ToBeHuman Campaign
    Old Spice and Arby’s Launch Limited-Edition Meat Sweat Defense Kit
    Happi

    Latest Breaking News From Happi

    Sustainability Expert Aris Vrettos Joins Croda
    PCA Skin Introduces New Pigment Gel Pro Dark Spot Treatment
    Deadline Nears for NJ Recycled Content Law
    Ink World

    Latest Breaking News From Ink World

    BASF Venture Capital Invests in Climentum Capital’s First Fund
    JNS-SmithChem Acquires Tampa-Based Gulf Coast Chemical
    Quad Added to Membership of US Small-Cap Russell 2000 Index
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Optimum Group acquires Labelco
    Provident announces appointment of Jake Garner
    APR announces VP promotions
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Heartland Polymers Begins Polypropylene Production in Alberta
    Malowaniec Receives Lifetime Achievement Award from EDANA
    Weekly Recap: Lifetime Technical Achievement Award Presented to Richard Knowlson, Alkegen Completes Luyang Acquisition & More
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SpineX Begins SCONE Clinical Trial
    First Patient Enrolled in BioRestorative Therapies' Chronic Lumbar Disc Disease Trial
    Zimmer Biomet Creates Independent Philanthropic Non-Profit Coalition
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL Scientists Explore How to Make PV Even Greener
    ams OSRAM Announces Closing of Sale of AMLS Business to Plastic Omnium
    Confidex’s Carrier Dual Delivers Shared RAIN RFID and NFC Memory

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login