06.01.05
Bumble Bee Seafoods, San Diego, CA, has formed a marketing agreement and joint sales agreement with Leiner Health Products, Carson, CA, to produce and market new high quality fish oil supplements under the popular seafood brand. The fish oil supplements, produced from a pure blend of oils from cold water deep sea fish, and high in omega 3 and omega 6 fatty acids, will be available to consumers under a new Bumble Bee Seafood Supplement label this month. Consumers will have the choice of two Bumble Bee Seafood Supplement formulations. A premium, high-potency option will contain 1200 mg soft gels, each providing 216 mg of eicosapentaenoic acid (EPA) and 144 mg docosahexaenoic acid (DHA). The supplements will feature a unique vanilla scent and enteric coating designed to mask any fish odor and aftertaste. Consumers will also have the choice of a value priced supplement containing 1000 mg soft gels, each offering 180 mg of EPA and 120 mg of DHA.