06.01.05
Like many well-intended companies before it, Brand New Brands, Mill Valley, CA, believes it has found the ideal formula for success when it comes to functional foods. To date, this secret formula has eluded a majority of companies, many of them producing functional foods that were either limited successes or outright failures. What Brand New Brands brings to the table is a new paradigm for functional foods. But this is not the only thing people will be watching.
What also draws attention to the company is its founders. They include Greg Horn, former CEO of GNC, who has an impressive resume in the nutraceutical, supplement and healthy lifestyle areas; Pete Mattson, a prominent food formulator, who has worked with most of the large food companies to develop new products, like the Frappuccino product he developed for Starbucks; and Will Rosenzweig, former CEO and co-founder of the Republic of Tea, and former senior vice president of Odwalla, who has been involved with functional beverages for the last several years. These gentlemen have very different but complementary experiences in the nutraceuticals market, which many believe will serve the company well.
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What also draws attention to the company is its founders. They include Greg Horn, former CEO of GNC, who has an impressive resume in the nutraceutical, supplement and healthy lifestyle areas; Pete Mattson, a prominent food formulator, who has worked with most of the large food companies to develop new products, like the Frappuccino product he developed for Starbucks; and Will Rosenzweig, former CEO and co-founder of the Republic of Tea, and former senior vice president of Odwalla, who has been involved with functional beverages for the last several years. These gentlemen have very different but complementary experiences in the nutraceuticals market, which many believe will serve the company well.
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