Bill Haines, PhD10.01.04
Today's beverages need to be more than just thirst quenchers. Last year alone, functional beverage sales were estimated at $9 billion, an increase of 12% over the year before. And over the past six years, the $50 billion-a-year wellness and functional beverage segments have driven almost all the growth in the entire non-alcoholic beverage market, according to the Beverage Marketing Corporation, New York, NY.
Beverages now face the challenge of being not only flavorful, but also nutritious, oftentimes offering unique health benefits. Functional beverages now address active lifestyles, weight loss, lower-carb/higher-protein lifestyles and general nutrition.
With an already healthy image, dairy is an excellent solution for formulating flavorful and nutritious functional beverages such as sport drinks, energy drinks and smoothies. Dairy-based beverages provide superior nutrition, as dairy is a source of high-quality proteins, calcium, potassium and other nutrients. The fat in milk can also be a natural source of conjugated linoleic acid (CLA), which may offer health benefits. Dairy also provides an excellent vehicle for delivering probiotics, which researc
Beverages now face the challenge of being not only flavorful, but also nutritious, oftentimes offering unique health benefits. Functional beverages now address active lifestyles, weight loss, lower-carb/higher-protein lifestyles and general nutrition.
With an already healthy image, dairy is an excellent solution for formulating flavorful and nutritious functional beverages such as sport drinks, energy drinks and smoothies. Dairy-based beverages provide superior nutrition, as dairy is a source of high-quality proteins, calcium, potassium and other nutrients. The fat in milk can also be a natural source of conjugated linoleic acid (CLA), which may offer health benefits. Dairy also provides an excellent vehicle for delivering probiotics, which researc
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