10.01.03
WellPlus Trade GmbH and Science & Ingredients, Inc. have formed a joint venture to develop a functional bar prototype based on phosphatidylserine (PS). This product, marketed under the brand name IQ Boost, targets both the adult and children’s markets. It is meant to help improve children’s cognitive development, in addition to helping to prevent certain disorders, which are associated with young age. In adults, IQ Boost aims to help those who suffer from age related mental decline and would like to stimulate cognitive functioning. The new bar is bite size and can be flavored with natural chocolate, vanilla or strawberry. The active nutrient in the bar is PS, which was developed by Enzymotec and marketed under the brand name SharpPS 60P.