10.01.03
Natrol, Chatsworth, CA, will undergo a series of what founder, chairman, president and CEO Elliott Balbert described as “sweeping changes” to a company-wide grouping of Natrol’s approximately 260 employees. As a first significant step in this process, Mr. Balbert said that product development would, for the first time in Natrol’s history, report directly to the CEO. Mr. Balbert further said that the company would restructure all operational functions before the end of 2003. As part of this reorganization, Prolab, the company’s sports fitness division, would relocate all functions except warehousing and distribution to the company’s Chatsworth headquarters. In addition, three division presidents are taking on new roles. President of Prolab, Jon Denis, has become the new corporate vice president of sales; Anthony Raissen, president of Tamsol, has become vice president of alternative sales and EPI president Dennis Griffin has moved his sales responsibilities under Mr. Denis and will take on the dual role of vice president of ingredient sales/contract manufacturing and the new position of director of corporate manufacturing.
In other news, Natrol has finalized a partnership with Larex, Inc., White Bear Lake, MN. Natrol and Larex have signed an agreement that will provide Essentially Pure Ingredients, Natrol’s functional ingredients division, with exclusive sales and marketing rights for ImmunEnhancer™ AG, a proprietary immune ingredient manufactured by Larex.
In other news, Natrol has finalized a partnership with Larex, Inc., White Bear Lake, MN. Natrol and Larex have signed an agreement that will provide Essentially Pure Ingredients, Natrol’s functional ingredients division, with exclusive sales and marketing rights for ImmunEnhancer™ AG, a proprietary immune ingredient manufactured by Larex.