Janel Carver 07.01.01
In a struggling industry there are bright spots that shine through with steady growth. One of these is Ayurvedic herbs, a small but vital segment of the nutraceuticals industry. According to Nutrition Business Journal, San Diego, CA, total U.S. sales of Ayurvedic products were roughly $200 million in 1999. In addition, sales in conventional food/drug/mass outlets increased in the year ended March 2001 a whopping 311.2%, to $4.1 million (SPINS, San Francisco, CA). With such increases, many companies are looking to expand their botanical territories to include Ayurvedic herbs.
Perhaps the most important question to answer first is what are Ayurvedic herbs? Ayurveda is made up of two Sanskrit words: Ayu, which means "life" and Veda, which means "knowledge of." Ayurvedic herbs consist of plants that are recommended by the Indian practice, which had its birth over 6000 years ago. Ayurveda is a holistic approach to health consisting of the forces of mind, body, senses and spirit. When one of the four forces is not in sync, illness occurs. Ayurveda practices seek to either rebalance or maintain balance of the forces
Brief Overview: Defining Terms
Perhaps the most important question to answer first is what are Ayurvedic herbs? Ayurveda is made up of two Sanskrit words: Ayu, which means "life" and Veda, which means "knowledge of." Ayurvedic herbs consist of plants that are recommended by the Indian practice, which had its birth over 6000 years ago. Ayurveda is a holistic approach to health consisting of the forces of mind, body, senses and spirit. When one of the four forces is not in sync, illness occurs. Ayurveda practices seek to either rebalance or maintain balance of the forces
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
