The nutraceuticals market is nothing without the element of packaging and labeling. Together they do everything from entice the consumer to educate the consumer and most importantly ensure the quality and safety of the product intended for the consumer. In short, packaging extends the personality of the finished product, while labeling helps the product speak its mind.
Currently companies are working on becoming more innovative in the packaging area through graphics, oddly shaped bottles and high gloss finishes to differentiate their products from the myriad others that inundate store shelves. At the same time companies are working to present more concise, but informative, labeling language and articulate design to further lure the consumer.
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