• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

    Cargill’s Stevia Sustainability Program Benchmarked by FSA

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Beyond Raw Launches Concept X Pre-Workout Line

    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Applied Food Sciences, Inc.

    Gencor

    PhytoGaia Inc

    ESHA Research

    Ecuadorian Rainforest
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Applied Food Sciences, Inc.

    Gencor

    PhytoGaia Inc

    ESHA Research

    Ecuadorian Rainforest
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Branded

    Ingredient suppliers play the branding game in nutraceuticals.

    Related CONTENT
    • Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
    • Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    • Beyond Raw Launches Concept X Pre-Workout Line
    • Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort
    • Cargill’s Stevia Sustainability Program Benchmarked by FSA
    Ellen Schutt04.01.01

    "A commodity with a personality." That's how a brand was defined by Mitchell Gooz, president of Customer Manufacturing Group, who spoke at Nutrimarket 2000 last year. The challenge is defining your brand's personality, making it desirable and then educating consumers about it.

    "To impress indelibly." That's how Webster defines branding. In the nutraceuticals industry, ingredient suppliers are attempting to do just that with a host of branded ingredients across the product spectrum.

    Nutraceuticals World asked ingredient suppliers why they chose to brand their raw materials and the answer was unanimously "to create value." Bill Frose, marketing director at Pharmanutrients, Lake Bluff, IL, manufacturer of CLA One conjugated linoleic acid, explained, "Branding helps our customers differentiate their products in the minds of consumers. It's like Intel Inside; they can help create awareness by teaching customers to look for the CLA One brand on products."

    Competitive insulation is how Bill Spencer, vice president-sales and marketing at La Haye Laboratories, Redmond, WA, manufacturer of AstaZANTHIN brand astaxanthin, described branding. "We needed to show that the product is not just a commodity and you can derive added value from it," he said.

    "We branded our ingredient to reduce the feeling of commoditization," Phil Brown, marketing manager at Ester-C supplier Inter-Cal, Prescott, AZ, agreed. "Our product was very different, we have a patent and we have metabolites that help absorption. We had to make customers understand that."

    "The brand is to create value and to protect the value of our product," said Laurent Leduc, international marketing manager at Schouten USA, Minneapolis, MN, manufacturer of Soylife soy germ. "We have financed a great deal of research on the soy matrix and we need to recoup some of that investment with our brand name since we cannot patent the material."

    Also commenting on the patent angle was Max Motyka, director-marketing and sales at Albion Laboratories, St. Claire Shores, MI, which manufactures Ferrochel iron as well as other chelate brands such as Chelazome and Chelavite. "We branded to put up barriers to protect our intellectual property," he said. "We are the only company that has research behind our chelate products and there are still companies trying to skirt the edges and use our research for their benefit."

    There are other reasons that branding works as well. For instance, sometimes the consumer is never going to learn the name of the ingredient and the brand is a shortcut to education. This is the case with Glucosol, a glucose-lowering formulation based on corosolic acid from Soft Gel Technologies, Los Angeles, CA. According to the company's marketing director Katie Ferren, "It made sense to promote the brand name and encourage marketers to purchase from us."

    Likewise, ForsLean is a newly available Coleus forskohlii product from Sabinsa, Payson, UT. "We are promoting the brand rather than the category since no one really knows the category," said Todd Norton, president. Sabinsa also trademarked Nature's Lean Machine in conjunction with ForsLean.

    Rhonda Witwer, director, business development at Galagen, Minnetonka, MN-supplier of Proventra colostrum-offered another perspective, "Colostrum is very polarizing to the mainstream population, so we've chosen to brand the ingredient under the Proventra name and describe it as a dairy ingredient. Because we are focused on the mainstream market, we want the immune benefits of the product to be our focus, not where it comes from."

    Offering a perspective from the food segment of the business was Anthony DeLio, president, Protein Specialties and Nutraceutical Division at ADM, Decatur, IL, which manufactures Novasoy, a branded isoflavone ingredient that can be added to foods as well as available in supplement form. "We can emphasize the health message of the product, while our customer concentrates on the taste message," he said. "Generally consumers perceive functional foods as not tasting good; we are one step removed and have greater credibility with the consumer. We can individually focus on what we do best."

    In summary, Sabinsa's Mr. Norton said, "One of the reasons to brand is that now your product comes with a pedigree. For example, ForsLean is clinically proven with a sustainable supply, and toxicity and safety studies have been done. You are getting a thoroughbred product."


    Educating The Consumer
    "A brand is an assortment of expectations established by the seller that, once fulfilled, forms a covenant with its buyers," said Mr. Gooz of Customer Manufacturing Group, and suppliers talked about establishing more than a name in consumers' minds. Mr. DeLio of ADM referred to a book EVEolution: The Eight Truths of Marketing to Women, by Faith Popcorn. "Ms. Popcorn says, and I agree, that the future of branding requires inviting people, particularly women, to join your brand," he said. "You are not just advertising a brand, you want to make them feel a part of the brand."

    Much research goes into these brand names. Mr. Leduc shared his experience with Soylife, "When we created the name in 1995 we did considerable research and some said not to use the name because it had the word 'soy' in it. We chose from a list of over 100 names and it was the best decision we ever made. It's positive marketing, health-oriented, soy for your life."

    Once you've established a name, it's time to build consumer awareness and this brings its own set of challenges. For many, the first step is category awareness. According to Steve Hanson, director, marketing at Kemin Foods, Des Moines, IA, which manufactures FloraGLO lutein, "The challenge is knowing when to promote your brand versus the whole ingredient category. As the lutein category grew, we spent a lot more time focusing on building category awareness. That came first, although you have to do both simultaneously to do a significant branded campaign," he said. "When we got started in 1996, we spent a lot more money on category awareness, with limited FloraGLO communication. Now that lutein has gained in awareness, we have been able to change our focus to build our brand, but we continue to do lutein awareness as well."

    "At least 90% of our funds are spent on education about DHA, rather than advertising of the brand name," said Marian McClure, director of marketing, ingredients at DHA Gold supplier OmegaTech, Boulder, CO. "We want consumers to understand DHA and to view OmegaTech as the information source and consumers would much rather read an article than look at an ad."

    This brings up the controversy of whether it is better to do direct-to-consumer advertising or a public relations marketing campaign. Both have their pros and cons. ADM, with close to 50 branded partners and a significant amount of capital behind its product, is one of the most visible brands on the market. The company has been actively marketing to the consumer, in the past year spending $3 million on advertising. This year ADM will undertake a mobile tour, building a bus with three stations for bone density scans and attending 15 events over the course of the summer to spread the message about bone health and menopausal health.

    Nina Likins, marketing director at Natural, Inc., Vernon Hills, IL-suppliers of Tonalin CLA-commented on the public relations angle, "We do direct to consumer education, primarily through publicity. We have invested significant money in research and clinicals because this is what attracts the consumer audience. CLA as an ingredient is still not very well known, although that is starting to change. We've started to generate interest; the science spoke to the press and the ingredient is starting to gain momentum."

    Also focusing on the science was Inter-Cal's Dr. Brown. "Branded ingredients give consumers confidence," he said. "They want the science, the credibility; we concentrate on having science behind our product. We are offering true value, not just hyped value," he said.

    In general, brands are doing better in the health food channel than in mass market, because this channel draws the more educated, less price sensitive consumer. But the mainstream market is coming along. "Branding works in both channels. Two strong complementary brands are better than one strong brand," said Mr. Hanson. "Look at Intel and Nutrasweet. This has changed the mindset of consumer dynamics in terms of branded ingredients. It used to be difficult to get an ingredient brand included on the package; now consumers think a product that doesn't include an Intel processor is inferior."

    The segment of the market in which the ingredient is involved makes a big difference in awareness. Take soy. "Soylife is in a good position right now, able to capitalize on the success story of soy itself," said Mr. Leduc. He gave an example. "We have Soylife soy germ in a ravioli product by Mama Rosie. When they put the Soylife logo on the package, sales jumped 25-30%."

    While public relations and advertising are one component of a successful marketing campaign, there are other avenues to explore. In addition to the consumer, Kemin also targets the health care practitioner. With a targeted ingredient like lutein, the company is able to concentrate on a particular doctor population and has been working on building the brand among influencers such as optometrists and opthalmologists. "We have been educating doctors about age-related macular degeneration, lutein and the link between the two," said Mr. Hanson.

    Likewise, ADM has targeted the health practitioner market with menopause leaflets distributed to more than 5000 ob/gyn's and alternative healthcare providers.

    In addition, today's web savvy consumers are open to surfing the Internet for information and many companies are capitalizing on this. National Enzyme, Forsyth, MO, manufacturer of NZimes, EDS and Cercalase, has set up enzymeuniversity.com, which educates consumers about enzymes but does not sell product.

    ADM is also building an information-focused website. "We are working to make this a reference site for all supplements," said Mr. DeLio. "We are going to provide third party objective opinions about supplements, covering both the pros and cons. We want consumers to look to us as an information source."

    And there's always the celebrity spokesperson approach, which has worked for many companies. Mary Nelson, director, sales and marketing, Eastern region at Technical Sourcing Inc., Missoula, MT, said, "Ostivone is backed by a tremendous amount of research in Europe and Japan but is not known here. By branding the ingredient and using Linda Evans as a spokesperson we were able to build awareness. It was a tremendous success."


    Branding Challenges
    In terms of challenges, most suppliers agreed that justifying the higher price of branded ingredients is one of the biggest challenges they face. "Our product is twice as expensive as our competitors," said Sarah Sullivan, manager-customer relations, Martek, Columbia, MD, manufacturer of Neuromins DHA. "Our challenge is to make consumers understand the difference."

    OmegaTech's Ms. McClure concurred. "We are not going to reach the level of Intel Inside penetration. We don't have the funds for that and while a number of finished product companies would like to see that level of awareness, it's not fiscally responsible," she said. "I would rather spend the money on clinical trials."

    Added Rick Kaiser, vice president-sales at Nutrition 21, Purchase, NY, maker of Chromax and Selenomax, "The challenge is the cost of consumer reach. We want to create pullthrough with the consumer but creating this level of brand awareness is extremely expensive."

    Finally, Natural Inc.'s Ms. Likins said, "This isn't CocaCola. The challenge is that we have the mediums through which to communicate but not the dollars to get the word out in a cost effective manner. Yet," she said, "it is important to build a branded ingredient. There are a lot of questions in the consumer's mind about quality and if you're in it for the long haul, it's worth it to stand out."

    While cost is one issue, proving your company's product offers added value is another. "The challenge is competing against the perception that all ingredients are the same," said Mr. Frose. "It is our job to convince the consumer that there is value in this branded ingredient. Some words of wisdom: If you're going to do a branded ingredient, make sure the added cost equals the added value. Hopefully we can raise the bar for the whole category by having a branded ingredient."

    Mr. Hanson added, "The challenge is making sure consumers know the differences between ingredients. If you make a product that's meaningful to the consumer, particularly the 'smart' health food store consumer, they will reward you with loyalty."

    Supply chain issues are also a challenge. "Some larger companies have a policy of not naming their ingredient supplier, either because their name is strong enough or because they don't want competitors to know," said Mr. Leduc. "Also, some don't want to tie up with only one supplier."

    Mr. DeLio agreed. "The biggest challenge is working with our customers so they see value. Everyone is bottom-line focused and companies are sometimes reluctant to be locked into a relationship. We must work to tailor a program that works for them."

    Soft Gel Technologies' Ms. Ferren added, "Some products like SerenPure, which is a saw palmetto product, are standardized to certain specifications. Yet customers want to buy the ingredient from us but use the generic term rather than the brand. We need to educate marketers about the value that comes with the name. Soft Gel Technologies specializes in new product development more than other soft gel manufacturers and we spend more time creating brand recognition. This is important for our customers to understand."

    Ms. Nelson of TSI added, "There are companies that are branding for branding's sake. They have no clear advantage and it's hard to compete with that. We have patents, research and we've made a significant investment in marketing capital; we are very selective about the brands we choose."


    Future Diversification Seems Key
    For the future, suppliers are working on ways to leverage their brands and the science and intellectual property behind them. One way is product diversification. "In addition to our own patents," said Ms. Witwer, "GalaGen has licensed patent rights to combination colostrum products such as colostrum and probiotics and colostrum and dietary fiber (prebiotics) and we are using these to strengthen our brand presence," she said, adding that the company will shortly be sublicensing these combination patents to GalaGen partners.

    Nutrition 21 is following a similar tack. "We are now working to strengthen our brand portfolio, diversifying away from simple chromium picolinate and using brands to communicate the benefits of chromium," explained Mr. Kaiser. The first product, Diachrome-which debuted last month-targets people with diabetes. Other target areas include cholesterol, PMS, depression and weight loss. "When you have an ingredient that can help in many different areas, it sounds too good to be true. We need different brands for different products to build credibility into the product," explained Mr. Kaiser.

    Related Searches
    • Enzymes
    • Healthcare Trends
    • Skin Health
    Related Knowledge Center
    • Enzymes
    • Skin Health
    • Healthcare Trends
    Suggested For You
    Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
    Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    Beyond Raw Launches Concept X Pre-Workout Line Beyond Raw Launches Concept X Pre-Workout Line
    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort
    Cargill’s Stevia Sustainability Program Benchmarked by FSA Cargill’s Stevia Sustainability Program Benchmarked by FSA
    FDA Issues Draft Guidance on NDI Enforcement Discretion FDA Issues Draft Guidance on NDI Enforcement Discretion
    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
    Consumer Conviction: Results of consumer satisfaction study on mental wellness and sleep. Consumer Conviction: Results of consumer satisfaction study on mental wellness and sleep.
    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Jordan Process Receives Nutrasource ICAP Certification for CBD Jordan Process Receives Nutrasource ICAP Certification for CBD
    Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision
    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
    Experts Debate Role of Supplements in Improving Public Health in EU Experts Debate Role of Supplements in Improving Public Health in EU
    Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark

    Related Content

    • Breaking News | Consumer Trends | Industry & Market News | Quality & Safety | Testing
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

      The new transparency program can display testing accuracy to consumers and B2B customers.
      05.24.22

    • Breaking News | Regulations | Supplier News | World Markets
      Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada

      Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada

      CTX-II clinical model patent has been used in multiple clinical trials to show NEM eggshell membrane helps protect cartilage in exercising individuals.
      05.24.22

    • Breaking News | Dietary Supplements | Energy | Products | Sports Nutrition
      Beyond Raw Launches Concept X Pre-Workout Line

      Beyond Raw Launches Concept X Pre-Workout Line

      The 16-ingredient formulation targets both muscle soreness and increased strength acceleration.
      05.23.22


    • Antioxidants | Breaking News | Dietary Supplements | Herbs & Botanicals | Inflammation | Research News | Supplier News
      Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

      Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

      The novel combination of moringa seed extract and Sunfiber was tested in 40 healthy adults.
      05.23.22

    • Breaking News | Certifications, Approvals & Patents | Flavors & Colors | Functional Foods & Beverages | Herbs & Botanicals
      Cargill’s Stevia Sustainability Program Benchmarked by FSA

      Cargill’s Stevia Sustainability Program Benchmarked by FSA

      The company is the first stevia producer to have its entire network achieve this third-party approval.
      05.23.22

      Trending
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Oregon Files Lawsuit Against GNC | Nutraceuticals World
      • Coca-Cola To Phase Out Honest Tea Brand By Year’s End, Citing Supply Chain Challenges | Nutraceuticals World
      Breaking News
      • Thorne Relaunches Gut Health Test with Microbiome Wipe
      • Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      • GC Rieber Foundations Expand Philanthropic Efforts
      • Danone Celebrates 10th anniversary of Grant Program for Probiotics Research
      • Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      What are You Reading this Week?
      Nippon Paint Automotive Americas Appoints Robert Angart CEO and President
      Sustainability, Economy are Focus of BCF’s Annual Conference
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 28
      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      iECURE Enters Agreement with Center for Breakthrough Medicines
      CPDC Enters Clinical Manufacturing Deal with CellBion
      Olon to Build New R&D Center in Italy
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      K-Beauty Brand Siita Shares Plastic Decomposition Technology with the Beauty Industry
      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Happi

      Latest Breaking News From Happi

      Global Skincare Treatment Devices Market Expected to Grow at Over 11.5% CAGR Rate Through 2028
      Technology Cuts Plastic Decomposition from 500 Years to Three Months
      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Flint Group, New Inks from Siegwerk and Zeller+Gmelin Lead This Week’s News
      Orion to Finish Gas Black Expansion in Germany by Early 2023
      Richard Childress Racing Shows Off New Wraps for 2022 NASCAR Season
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      UPM Raflatac accelerates label growth with acquisition
      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 28
      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: OPV’s Future, Graphene Flagship and Japan Display Top This Week’s Stories
      SEMI Foundation Receives $1.5 Million Grant to Bolster Michigan’s Semiconductor Talent Pipeline
      onsemi Recognized by Fortune 500 for Its Transformation Journey

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login