Access the latest issue of Nutraceuticals World and browse our extensive archives to catch up on past articles and features.
Read the full digital edition of Nutraceuticals World, complete with interactive content and enhanced features for an engaging experience.
Join our community! Subscribe to Nutraceuticals World to receive the latest industry news, insights, and updates directly to your mailbox.
Learn about Nutraceuticals World’s mission, vision, and commitment to providing valuable information and resources for the nutraceutical industry.
Discover advertising opportunities with Nutraceuticals World to connect with a targeted audience in the nutraceutical sector.
Review our editorial guidelines for contributions and submissions to ensure your content aligns with our standards.
Read about our commitment to protecting your privacy and how we handle your personal information.
Familiarize yourself with the terms and conditions governing the use of nutraceuticalsworld.com.
Dive into feature articles that provide in-depth analysis and discussions on critical topics within the nutraceutical space.
Access unique content and exclusive interviews with industry leaders and innovators, offering insights into the future of nutraceuticals.
Discover the top companies in the nutraceutical industry, highlighting their innovations and contributions to the market.
Gain valuable perspectives from suppliers on market trends, challenges, and opportunities within the nutraceutical sector.
Stay informed with regular market updates that track the latest trends and developments impacting the nutraceutical industry.
Explore mergers and acquisitions, financial performance, and investment trends shaping the nutraceutical landscape.
Learn about the latest innovations in manufacturing and formulation processes that enhance product quality and efficacy.
Discover new products and ingredients making waves in the nutraceutical market, along with their benefits and applications.
Stay updated on regulatory developments and compliance issues affecting the nutraceutical industry.
Access the latest research findings and studies that inform trends and innovations in nutraceuticals.
Learn about nutraceutical products that support beauty and wellness, focusing on ingredients that address age-related concerns.
Discover nutraceutical solutions aimed at supporting bone, joint, and muscle health for optimal mobility.
Stay informed on products and ingredients promoting cardiovascular health and wellbeing.
Explore nutraceutical options designed to support the health and development of children.
Learn about nutraceutical products that enhance cognitive function and mental clarity.
Discover nutraceutical solutions that boost energy levels and support overall vitality.
Stay updated on ingredients and products promoting eye health and vision wellness.
Explore nutraceutical offerings tailored specifically for men’s health and wellness.
Learn about nutraceuticals that promote relaxation, stress relief, and improved sleep quality.
Stay informed about antioxidant-rich ingredients that combat oxidative stress and promote overall health.
Explore the benefits of green ingredients, including superfoods and their roles in health and wellness.
Learn about the uses and benefits of herbs, botanicals, and mushrooms in the nutraceutical sector.
Discover the health benefits of omega-3s and other nutritional oils for overall wellbeing.
Stay updated on the latest research and products related to probiotics and prebiotics.
Explore the role of protein and fiber in nutrition and their importance in dietary supplements.
Learn about alternative sweeteners and their applications in the nutraceutical market.
Discover essential vitamins and minerals that support health and wellbeing in various products.
Access our buyer’s guide to find trusted suppliers and service providers in the nutraceutical market.
Identify the top companies leading the nutraceutical industry with innovative products and solutions.
Explore the capabilities of leading nutraceutical companies and their areas of expertise.
Familiarize yourself with key terms and definitions related to the nutraceutical industry.
Watch informative videos featuring industry experts discussing trends, innovations, and insights in nutraceuticals.
Enjoy short, engaging videos that provide quick insights and updates on key nutraceutical topics.
Tune in to discussions with industry leaders sharing their perspectives on trends and challenges in the nutraceutical sector.
Access comprehensive eBooks covering various topics in nutraceuticals, from formulation to marketing.
Read in-depth whitepapers that examine key issues, trends, and research findings in the nutraceutical industry.
Explore informational brochures that provide insights into specific products, companies, and market trends.
Access sponsored articles and insights from leading companies in the nutraceutical sector.
Stay informed with the latest news releases and announcements from companies in the nutraceutical industry.
Browse job opportunities in the nutraceutical sector, connecting you with potential employers.
Discover major industry events, trade shows, and conferences focused on nutraceuticals and dietary supplements.
Participate in informative webinars led by industry experts, covering various topics in nutraceuticals.
Discover exclusive live streams and updates from the hottest events and shows.
What are you searching for?
Experts offer advice for developing a well-informed market research plan that addresses your goals.
September 7, 2017
By: Gregory Stephens
By: Sheila Campbell
Most of us likely have vivid memories of market research studies that may not have turned out as planned. A number of memorable experiences come from focus groups. In one study, surgeons told us in no uncertain terms that they (fixers of life) did not cause the problem (post-op reperfusion injury) for which we designed a nutritional prevention. Thus, why were we talking to them? It wasn’t a total waste of money as we learned that obtaining support of surgeons for a post-operative complication would be an uphill battle. In another set of groups, the project goal was to expand a well-known brand of geriatric nutrition to address the needs of baby boomers, expanding the market. The new products provided convenience, energy, and other potential benefits for the active, aging population. It was well over half way through the first group that we had our “aha! moment.” Up until that point, all the feedback and comments were positive and quite encouraging. Then one gentleman halted the group, “Wait! You mean this is for me? The product sounds great but I thought it was for my parents. (This brand) is what you drink when you are sick or dying. It’s great stuff, but I’m not ready for it.” As you can imagine, we made some modifications for subsequent groups that evening but the feedback was the same. One lesson learned was that once a brand has developed a strong identity (the ultimate goal for many marketers), even with significant efforts, the goodwill may not be stretched far. Traditionally, budgets for such sets of qualitative focus groups have been in the range of $20,000. Subsequent quantitative research can easily double that. Today, you need to consider if there are more effective and economical ways to achieve your market research goals. There are many new methodologies to conduct market research. Quality secondary data are more available as well as search tools to obtain both qualitative and quantitative insights. There are also a variety of affordable online surveys that can provide actionable insights. A well-thought-out plan is key to ensure that market research addresses your business goals. My colleague, Jim Dorsch, has extensive background in marketing and market research from fortune 100 CPG to start-up dietary supplement companies. Jim offers the following advice in developing an effective market research program regardless of your budget. Tips of the Trade The first step in developing the appropriate market research plan is to define your business model for success. Market research is just another tool to enhance the performance of a business. The world is dynamic, not static; it is getting more complex every day. There are more choices coming, from more competitors to smaller target audiences every day. Three companies that have successfully addressed this complexity in their meteoric rise are Facebook, Uber, and Airbnb. These companies are transformative, having created enormous investor value in less than a decade. Each of these companies had to deal with multiple competitors in a changing environment. They were not always the first mover or the best financed. They ended up as big winners driven by these six factors:
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !