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Advancing technologies enhance solubility, bioavailability, and metabolism of challenging dietary supplement formulations.
March 1, 2023
By: Mike Montemarano
As dietary supplement manufacturers branch out and experiment with novel dosage forms, breakthrough delivery solutions are needed to ensure that products still provide what’s promised on the label. In the absence of solutions that improve solubility, bioavailability, and metabolism, many ingredients are less compatible with gummies, chewables, powders, shots, functional foods, and more. Two key forces are driving innovation in the dietary supplement industry, according to Charlie Ross, senior vice president, Americas, for human health and nutrition at Aker BioMarine. “First is the demand for new and novel products, and secondly is the importance of bioavailability and absorption of ingredients. Three in four supplement takers will pay 10% more for supplements that are better absorbed.” Pill fatigue, previously common in children and the elderly, now applies to the general population, noted Maggie McNamara, marketing director at Gencor. “It really isn’t surprising. About 66% of U.S. adults take prescription drugs, more than 26% of UK adults take prescription medications, about 35% of Australians take prescription medicine every day, and in Canada, about 65% of people aged 40-79 take one or more prescription drugs.” However, if formulation flexibility is the priority, don’t count out breakthroughs in capsules, said Emily Navarro, global marketing manager of Lonza Capsules and Health Ingredients. “Capsules offer a lot of flexibility as a dosage form, making product innovation easily accessible for brands while delivering on non-negotiable consumer values like convenience, swallowability, and efficacy.”
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