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CEO and Founder Danielle Cuccio preaches that true beauty comes from the inside out.
August 31, 2023
By: Sean Moloughney
Editor, Nutraceuticals World
As a celebrity yoga instructor and a licensed esthetician, Danielle Cuccio, CEO and founder of Southern California-based Cuccio Somatology, learned about the value of achieving balance in one’s personal and professional life, and the effects it has on skin and overall glow. This became the foundation for the creation of Cuccio Somatology, a multi-faceted approach to the study of the body and the development of inner and outer beauty through wellness and self-care. Today, Cuccio runs a fast-growing, women-led beauty business with a global reach of over 120 countries. Her vision is to continue to bring new and innovative self-care products to people’s homes and to define the principles of today’s wellness category. Beauty I&O (BIO): Talk about what inspired you to launch your self-care line. Cuccio: Being raised in the beauty industry with entrepreneurial parents, I knew I wanted to do something similar. After graduating from UCLA, I went to beauty school and received my esthetician license. I then went to yoga school as well and received my yoga teacher training license. I merged the two worlds and really focused on helping people achieve beautiful skin through healthy living and happiness. I have taught celebrities private yoga for 12 years. The brand initially started as a yoga brand with yoga mat cleaners and relaxing oils, and the brand grew into something much bigger. Cuccio is now a global self-care brand, and our products range from bath salts, body lotions, muscle balms, and other health and wellness products. BIO: How did you “marry” being a celebrity yoga instructor to help grow your business? It’s an interesting concept. Cuccio: I truly didn’t feel like beautiful skin was just about topical solutions. It was so much more than that. Feeling relaxed and calm was an integral part. It was merely the foundation of a broader yoga-based business—the Cuccio brand was born out of the relaxing experience created for our clients. Since 2011, I have been bringing healthy living tips, yoga exercises, and recipes to a much wider audience through the health blog, The Beauty Blender, and also spent two years liaising with top California chemists prior to launching Cuccio Somatology in 2016. BIO: Are you continuously updating and adding to your yoga videos? Cuccio: Yes. I teach 4-5 times a week to private clients on Zoom. I also post videos on my Instagram (@daniellecuccio) with inspiration and positive mindset affirmations.
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