09.22.14
The sports drinks market, once limited to the use of athletes and sportsmen before, during and after exercise, has broadened its horizon and moved to a more casual use as refreshment of a much larger customer basis.
This trend also shows in the growth that the market for sports drinks, as well as the one for energy drinks, expanded from 2008 to 2013. After the recession in 2008 and 2009, the market showed renewed potential with at least 5% growth by 2010. While the U.S. and Asia lead the market in terms of volume and value, Europe seems to have the most active market in terms of new launches and growth.
This trend also shows in the growth that the market for sports drinks, as well as the one for energy drinks, expanded from 2008 to 2013. After the recession in 2008 and 2009, the market showed renewed potential with at least 5% growth by 2010. While the U.S. and Asia lead the market in terms of volume and value, Europe seems to have the most active market in terms of new launches and growth.